Wendy’s has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed that model. Recommended articles https://www.adweek.com/creativity/smashing-fortnite-freezers-how-wendys-became-a-fresh-voice-..
Tag : Cannes Lions
Two years ago the advertising community had no idea it would be in the midst of the biggest disruption the industry has seen. The Covid-19 pandemic changed the whole business, including how creativity gets done, but there have been some positives in the way the creative industry has been able to respond, according to Chaka ..
Most advertising pros immediately recognize the 2020 mashup from YouTube creator Microsoft Sam called, “Every Covid-19 Commercial is Exactly the Same.” It’s a compilation of somber brand spots, from Apple to Uber, backed by nearly-identical “sad piano” soundtracks. Recommended articles https://www.adweek.com/agencies/made-music-studios-wants-to-help-brands-sonic..
Podcasts have been exploding in popularity across the world in the last few years, with an estimated 80 million Americans tuning in weekly. Recommended articles https://www.adweek.com/creativity/how-podcasts-can-build-..
Before founding a challenger brand, Holly Thaggard spent her days in a third grade classroom. After her friend was diagnosed with skin cancer, she began to notice a gap in the health and safety curriculum at school—no one was talking to kids about sunscreen. Recommended articles https://www.adweek.com/commerce/how-supergoop-is-convincing-us-to-wear-sunscreen-without-rubbing-it-in-..
When the pandemic forced brick-and-mortar stores to close last year, it accelerated retailers’ push to equip associates with clienteling platforms—digital marketing tools that enable them to proactively connect with established customers, curate personalized virtual storefronts and guide online customers through purchasing decisions. Recommended articles https://www.adweek.com/performance-marketing/how-sales-associates-use-their-digital-independence-to-dr..
For a second year in a row, the Cannes Lions will be online-only, despite insistences from festival owner Ascential that it might return. The increasing cases of Covid-19 across Europe, especially in France, left an in-person festival in June all but impossible. Recommended articles https://www.adweek.com/agencies/exclusive-cannes-lions-managing-director-simon-cook-on-making-the-2021-festiva..
After canceling its 2020 signature event amid the Covid-19 pandemic, the Cannes Lions International Festival of Creativity had hoped to come roaring back to the French Riviera in 2021. Recommended articles https://www.adweek.com/creativity/is-cannes-lions-2021-happening-heres-what-we-kn..
January is usually when industry executives would be booking their summer flights to the French Riviera. But as Covid-19 continues to surge this month, most of us get nervous at the idea of even hopping in an Uber or taking a trip to the grocery store. While major gatherings such as CES, Sundance and SXSW ..
| 16 hours ago Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising’s biggest event of the year was canceled for 2020. But that hasn’t stopped ad-tech firm Cognitiv from celebrating the festival’s signature tipple. A tribute to HBO ..