Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Most businesses invest in backup recovery tools, but fail to actually test them. Testing should occur at least once every year or every three months for critical systems. To carry out a successful backup recovery testing plan, start by defining your goal, then test real-world ..
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Key Takeaways “All the Cool Girls Get Fired” advises readers on how to turn losing your job into an epic comeback. Laura Brown, former editor in chief of “InStyle” magazine, and Kristina O’Neill, former editor in chief of “WSJ” magazine, draw on their personal experiences and advice from the likes of Oprah Winfrey. The idea ..
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Success is no longer about finding a home for your business — it’s about finding the right home at the right time. The “relevance map” helps entrepreneurs determine which economy is most relevant to their business practice. The capacity-capability test is another strategic tool that ..
Key Takeaways IBM stated earlier this week that it will conduct layoffs in the current quarter. The cuts will impact “a low single-digit percentage” of IBM’s 270,000-person global workforce. IBM is making cuts as it focuses on high-growth areas such as AI consulting and software. IBM disclosed on Tuesday that it will eliminate a small ..
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Most marketing and rebranding mistakes stem from executives pursuing their own ideas rather than understanding what customers actually want. Brand equity and emotional connection can outweigh product improvements. When making significant changes, tread carefully and test broadly. Make certain any change has purpose and can ..
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Lead with intention by protecting your best energy for what matters. Invest attention like capital to create meaningful growth at work and home. Early in my career, I recall many top business leaders and executives bragging about how busy they were. They took pride in ..
Opinions expressed by Entrepreneur contributors are their own. In my conversation with Randy Parker, CEO of Hyundai and Genesis Motor North America, we touched on everything from his upbringing to the emotional and professional weight of leading a global auto brand in an unpredictable climate. Parker talked about the values he grew up with, starting ..
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Language is infrastructure — hire fluent local talent from day one. Build real local leadership early to avoid costly operational confusion. Expect chaos — create a structure that bends without breaking globally. Expanding your company globally sounds glamorous. In reality, it’s a mix of adrenaline, ..
Key Takeaways Calkins warns that using AI risks reducing the hiring process to merely checking boxes. Companies like Google and Salesforce use AI at various points in the hiring process. An estimated 99% of Fortune 500 companies use automation in some part of their hiring process. Now, a CEO is challenging using AI to review ..
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Link building is now about trust. The focus has shifted from chasing backlinks to earning trust through mentions, visibility and authority. Success now depends on being featured in curated lists, shaping perception through digital PR, earning positive third-party reviews and being mentioned in trusted communities ..
