John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a long battle with cancer. He was 58. A post to Gentry’s LinkedIn profile Thursday evening read: “If you are reading this, it means that I’m no longer around and lost my fight with cancer. While ..
Tag : General
OpenAI is finally ready to see if its users will trade their screen real estate for a free chat. The AI giant announced Friday that it will begin testing ads within the Free and Go tiers of ChatGPT in the “coming weeks,” marking a watershed moment for the world’s most popular AI chatbot as it ..
Netflix began planning its tarot-themed campaign to announce its 2026 slate early last year. Now, around nine months later, it seems success is in the cards. According to Netflix, its latest “What Next” campaign, which launched with the release of a hero film on Jan. 7, has already received 104 million owned social impressions across ..
A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million. The jury, in the U.S. District Court for the Central District of California, found that EDO breached its ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In the last few weeks, a handful of premium publishers have inked partnership deals with the two largest prediction markets in the world, Kalshi and ..
Disney is wasting no time shaking things up in the new year. Today, The Walt Disney Company announced that it is creating a new enterprise marketing and brand organization to be led by Asad Ayaz. The executive has also been named the company’s first chief marketing and brand officer. The news of the marketing restructuring, ..
Elon Musk’s AI company xAI has put slightly more stringent limits on its Grok chatbot after it flooded the social app X with nonconsensual, highly sexualized AI-generated images depicting women, and even some children. Grok’s public X account, with which users can engage directly and prompt the AI for outputs, will “no longer allow the ..
The Super Bowl is removing “No Bueno” from its vocabulary. Today, Kinder Bueno released a teaser for its first Super Bowl commercial, introducing its “Yes Bueno” campaign. According to Ferrero North America, the campaign plays off the commonly used phrase “No Bueno,” using Kinder Bueno to “override disappointment.” [embedded content] The brand’s 30-second in-game spot, ..
The Golden Globes’ latest bets didn’t pay off in ratings. According to Nielsen’s panel + big data numbers, Sunday’s 83rd Golden Globes dropped to 8.66 million viewers. It was down from last year’s ceremony, which Nielsen said averaged around 9.3 million viewers. Meanwhile, VideoAmp data noted that last year’s Globes had 10.1 million viewers. Despite ..
Squarespace is building suspense for its 12th appearance as a Super Bowl advertiser. The website building and hosting service revealed it is returning to the Big Game on Feb. 8, with a 30-second spot that will air during the first and second quarters. While Squarespace has so far released few details about the upcoming campaign, ..