Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Whether it’s Tubi or not Tubi—or any of Fox’s other properties—AI insights are no longer a question. Today, ahead of the upfront, Fox is announcing a new AI-driven platform, ..
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. A new platform could help marketing leaders more easily compare the capabilities of potential partners, demo tools, and select the right vendors for their needs. The tech, called CartographAI, ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Vox Media, one of the preeminent editorial roll-ups of the last decade, is expected to unwind parts of its portfolio in the coming months via ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. When Apple announced on Monday that John Ternus would succeed Tim Cook as its chief executive in September, the immediate message was one of continuity: a hardware chief taking ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Mars Petcare’s global chief growth officer Najoh Tita-Reid is exiting the company after two and a half years for a new opportunity in AI, ADWEEK has learned. Tita-Reid expressed ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Paramount’s upfront dinners are underway, and ADWEEK has a sneak peek at what’s new on the menu. This year marks a change for Paramount’s annual client dinners. Though the ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Coachella took over the desert this past weekend, and brands were quick to follow. But some of the biggest moments on that front happened off-site, where brands could build ..
While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like experiences built around festival-goers. From on the ground at Coachella, ADWEEK picked out the best brand activations that stood up even against the “Bieberchella” frenzy. ..
Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to plan their ad buys. Jellyfish, the Brandtech Group-owned agency, is pitching exactly that. Its “Share of Model” product measures how often AI models mention a brand compared to competitors—analyzing themes, sentiment, and cultural context—and translates ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. This week has been another revolving door of hires and promotions at brands, filled with chief marketing officer (CMO) hires and promotions. We’ve rounded up the U.S. and global ..
