From “Can we hug?” to “How to talk to people,” this last year has left many people confused and asking questions. As the U.K. aims to reopen for the summer following Covid-19 restrictions and people begin to socialize once again, Google released a campaign to showcase what users have been searching for recently. Recommended articles ..
Tag : General
Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record. Recommended articles https://www.adweek.com/agencies/ahead-of-expected-ipo-weedmaps-taps-jimmy-kimmels-wheelhouse-labs-to-embed-cannabis-in-dail..
As summer returns to the U.K., so too will one of America’s biggest fast food chains. Wendy’s—the one with the logo featuring a red-headed girl in pigtails and a blue dress—which re-enters the market after shuttering its stores in Britain more than 20 years ago. Recommended articles https://www.adweek.com/brand-marketing/why-one-of-the-worlds-biggest-fast-food-chains-wendys-is-re-enteri..
Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share. Recommended articles https://www.adweek.com/brand-marketing/tetley-wants-more-young-people-to-..
Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? Recommended articles https://www.adweek.com/agencies/alpha-foods-seed-kits-show-consumers-what-its-plant-based-products-ar..
Summer is on the horizon, and ginger beer brand Old Jamaica has released a sun-soaked brand campaign to strengthen its position as the sector leader in the U.K. Recommended articles https://www.adweek.com/creativity/this-ginger-beer-campaign-emits-the-perfect-sum..
Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you’ll think of something so pure for a client someday. Recommended articles https://www.adweek.com/creativity/pepsi-shares-the-story-behind-its-brilliant-burger-wr..
With the National Basketball League (NBA) celebrating its 75th anniversary this year, the league has released a global campaign voiced by award-winning actor Idris Elba to promote itself to the world. Recommended articles https://www.adweek.com/brand-marketing/nba-aims-for-the-world-with-new-global-campaign-narrated-by-i..
Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world. Recommended articles https://www.adweek.com/programmatic/inside-googles-vision-for-privacy-safe-ad..
Grey London is to fully acquire and integrate social media agency Wildfire on June 1, forming Grey Social, which will offer social insights, creative and content production. Recommended articles https://www.adweek.com/agencies/grey-london-acquires-wildfire-to-form-dedicated-soc..
