Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world. Recommended articles https://www.adweek.com/brand-marketing/googles-global-citizen-campaign-to-drive-us-recruitment-to-save-..
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As people aim to begin to cut back on their intake of alcohol, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content. Recommended articles https://www.adweek.com/brand-marketing/ballantines-features-half-ads-to-promote-its-low-alcoh..
Droga5 is going global. The Accenture-owned creative agency is opening a new Tokyo office, with plans to expand to Brazil and China over the course of the next year. Recommended articles https://www.adweek.com/agencies/droga5-embarks-on-international-expansion-with-tok..
When Black-ish first debuted on ABC in 2014, it found success among critics and audiences alike and was called groundbreaking precisely because its cast and plotlines represented many U.S. viewers in a way that many other primetime broadcast comedies didn’t. The show is heading into its eighth and final season, and Disney executives say they ..
Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time. ..
Adweek’s semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year—and what the future might hold. Recommended articles https://www.adweek.com/convergent-tv/watch-adweeks-spring-2021-convergent-..
Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February. Recommended articles https://www.adweek.com/programmatic/viants-q1-revenues-top-4..
It should go without saying, but here’s a bit of advice anyway—skip the CBD-coated “sleep pretzels” of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy! Recommended articles https://www.adweek.com/agencies/medterras-ads-want-you-to-learn-the-cbdos-and-cbdonts-of-shoppin..
In a generational leadership shift, Havas hired a new chief creative for its Chicago office from Leo Burnett as a 30-year industry veteran steps aside. Recommended articles https://www.adweek.com/agencies/havas-chicago-hires-cco-from-le..
A new app launched ahead of Mother’s Day invokes Victor Hugo Green’s historic Green Book as it attempts to help Black mothers navigate the perils of racism in the medical industry. Recommended articles https://www.adweek.com/agencies/the-black-mothers-green-book-seeks-to-improve-birth-experiences-for-bl..
