Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners. Recommended articles https://www.adweek.com/agencies/publicis-health-facing-lawsuit-over-role-in-marketing-..
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Earlier this year, Unilever-owned ice cream brand Ben & Jerry’s launched its “Peace Pop” fair trade range which will now aim to “transport” users to a summer festival by introducing Snap’s augmented reality (AR) “pack scan” feature. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance ..
Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of ..
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Don’t miss The Business of Marketing, a new series featuring ..
Back in 1955, Paramount Studios’ legendary costume designer Edith Head sized up a young actress named Grace Kelly and handed her a sac à dépêches, a simple leather handbag made by Hermès in Paris. Because she worked for Alfred Hitchcock, Head could pretty much buy what she wanted. And to Head’s unerring eye, the 26-year-old Kelly, ..
In its first media buy in New York’s famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the ..
The social audio app Clubhouse is introducing a new feature to its platform that allows users to tip their favorite creators. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ..
The IAB will hold its sixth annual Podcast Upfronts presentation in mid-May after a year in which the format continued to grow despite quarantine conditions. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom ..
Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of ..
As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the ..
