NeAndre Broussard, chief executive of BMW Digital and founder of the Black Menswear movement, wants marketers to stop chasing virality and start building long-term relationships with the communities behind them. Speaking at ADWEEK’s Social Media Week on Tuesday, Broussard drew on six years of growing the Black Menswear movement to argue that consistency, not trend-chasing, ..
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Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite his growing portfolio of businesses under a single structure. The 27-year-old Jesser will remain founder, while Zach Miller, who previously served as president of Bucketsquad, Jesser’s apparel brand, has been elevated to president of JesserCo. ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global ..
WPP has hired Anne-Isabelle Choueiri from The Estée Lauder Companies as chief transformation officer to help reset the business as it seeks to return to growth by 2028. Based in New York and reporting to CEO Cindy Rose, Choueiri will be tasked with designing, implementing, and embedding the operations to execute WPP’s “Elevate28″ three-year turnaround ..
Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Upfront week is right around the corner, with the biggest publishers in the media industry, including Netflix, Disney, and more, presenting their wares to advertisers. But it wouldn’t be ..
This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the World Cup, part of a broader effort from the global outlet to introduce itself to U.S. audiences. The event, called the House of Goal, will take place at Industry City in Brooklyn and run ..
As OpenAI expands its ad business beyond the U.S., opening the door to more advertisers, it may also be laying the groundwork to turn ChatGPT into a performance advertising engine. Snippets of code in its ads manager, reviewed by ADWEEK, points to upcoming support for click and conversion-based campaigns—even as the product today remains limited ..
Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. A few months after Disney restructured its marketing, layoffs are coming to the company. According to reports, Disney is planning on cutting as many as 1,000 jobs in the ..
