This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Late last year, Netflix signed a series of deals that effectively served as the starting gun for an industrywide race for podcasting talent. In October, ..
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Want to lead CTV strategy instead of just executing it? Join the ADWEEK MiniMBA in Marketing and gain the MBA-level expertise that can accelerate your career. Jeff Shell is exiting another major publisher. According to multiple news outlets, including Deadline and Variety, Shell, who served as president of Paramount Skydance, is out at the company. ..
Ogilvy Group, the storied WPP-owned network that includes agencies like Ogilvy, Grey, and David, has appointed industry veteran Carol Reed as its first global chief innovation officer. In the role, Reed will develop and scale new tech products and services, bolster key practice areas like social, influencer, and sports and entertainment, and secure strategic partnerships ..
Three key executives at The Trade Desk are exiting the company. On Tuesday, chief marketer and executive vice president Ian Colley announced he is leaving the publicly traded demand-side platform (DSP) after seven years. Colley is being replaced by Anna Sayre, who has worked on marketing at the company for roughly the same amount of ..
In March, the WNBA Board of Governors unanimously ratified the terms of a new seven-year CBA for the league, which will increase pay and benefits and create a revenue-sharing model for players. The news comes just in time for the league’s Season 30 campaign, which will incorporate three decades of history while looking forward and ..
On Tuesday, the NFL announced that it partnered with U.S. Bank in a multi-year partnership, making the financial institution the first brand to hold a standalone banking sponsorship with the NFL in 30 years. The deal helps fill a void left by Visa, whose sponsorship rights expired in March after three decades of partnership, the ..
On Tuesday, Cloudflare and GoDaddy announced a partnership that will give website owners more visibility and control over how AI agents crawl their websites. The partnership brings Cloudflare’s AI traffic controls to GoDaddy’s small-business customers, allowing them to decide which bots can access their sites and how their content is used, according to Stephanie Cohen, ..
On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering called Complex Bets, according to the two companies. The tie-in will involve Fanatics Sportsbook and Fanatics Markets, the company’s sports-betting and prediction market offerings, respectively. The new vertical will include a dedicated home on the ..
TelevisaUnivision and Nielsen say their new deal measures up. Today, TelevisaUnivision and measurement giant Nielsen announced a new multi-year measurement and data agreement covering TelevisaUnivision’s portfolio. That includes national and local broadcast, cable, streaming, and radio. TelevisaUnivision will also use Nielsen’s suite of media intelligence tools. “Measurement continues to evolve, and it is critical that ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In the past year, interest in food media has grown from a simmer to a boil. The uptick began last March, when the food technology ..
