Nvidia is making a new pitch to the advertising and entertainment industries. Real-time, high-end AI video. At Runway’s AI Summit this week, the chipmaker showed how its latest computing platform can support video-generation platforms like Runway to generate video scenes on the fly, turning what has typically taken minutes per output into something closer to ..
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Ahead of the 2026 NFL Draft, the league teamed with two Steelers greats to hammer home some messages. With the 2026 NFL Draft coming to Pittsburgh on April 23-25, the NFL brought in legendary Pittsburgh Steelers Cam Heyward and Jerome Bettis, as well as a sledgehammer, to get the word out in its new ad, ..
When it comes to marketers attending upfront week events, YouTube is saying, “Good luck, babe.” Today, YouTube announced details for its upcoming Brandcast 2026 event during upfront week, which takes place on Wednesday, May 13, at 5:30 p.m. at Lincoln Center in New York City. Among the highlights, comedian and podcaster Trevor Noah will host, ..
After recent controversy surrounding The Trade Desk, competitors are jumping at the chance to capture dollars from the platform’s potential defectors with new bids for advertiser business. Two weeks ago, the French advertising giant Publicis advised its clients to stop transacting on The Trade Desk, the largest independent demand-side platform (DSP) on the market, after ..
Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers. These include automated options for activating and managing media designed to make the DSP more accessible and easy to use for all kinds of advertisers. The development signals an expansion beyond Yahoo DSP’s core business, ..
As the agency landscape consolidates and AI changes workflows and teams, brand-agency partnerships are facing fresh tensions. The consultancy Ray Media Advisory has launched a new offering to keep these relationships healthy before they reach the point of no return. The Partnership Accelerator, available from today (March 31), is a way to proactively work on ..
CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data capabilities amid rising client demand for AI solutions. The transaction was structured as a mix of cash and stock, though financial terms were not disclosed. GTX, whose clients include Hard Rock and Merck, specializes in ..
Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
The main takeaway: In its first NewFronts event on Thursday, Uproxx TV made a play for TV ad dollars with CTV shows that translate to TikTok and the help of what it calls “super creators.” The company also showcased new ad formats that let brands surround cultural moments. The biggest announcements: During its presentation, Uproxx ..
The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web enabled both to flourish but only by aligning their mutual self-interests. Publishers produced content, Google used it to answer user queries, and outlets monetized those visits with advertising. But the fraught dynamic has only worsened ..
