As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their services. Horizon Media is attempting to move away from billable hours entirely in favor of performance-based contracts—a shift that is still in its early stages. To make it happen, the independent media agency has brought ..
Tag : General
Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making advertising smarter, and creators are the new prime time. But the presentation landed against a backdrop of turbulence that has complicated its upbeat messaging. On Wednesday, a Los Angeles jury found Meta and Google liable ..
Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What are you going to do with that?” At the time, it was fair. Specializing in language wasn’t a direct path into business or tech. Today, that same skill has a new label: prompt engineering. The ..
OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy debut—by which point much of the creative industry had already moved on. For many in the creative industry, the shift has been less about abandoning AI video and more about redefining where it actually adds ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Amazon and Dax, the digital audio arm of the U.K. media firm Global Media Group, plan to unveil an audio advertising partnership in the U.K. ..
Principal media buying has moved from a quiet industry practice to a very public flashpoint. While much of the current discussion focuses on digital and programmatic channels, principal media spans the full media ecosystem, from traditional linear channels to programmatic marketplaces. The practice has long existed across traditional media—broadcast, cable, radio, and outdoor—where agencies could ..
The Devil Wears Prada 2 won’t hit theaters until May 1, but it’s already spawning a brand ecosystem. TRESemmé, L’Oréal Paris, and Grey Goose all aired campaigns during the Oscars. Diet Coke is rolling out limited-edition cans across Europe. Cinemark has six collectibles. TRESemmé is the most interesting one to me. It recently announced its ..
The social media platform TikTok made its return to the NewFronts on Tuesday, unveiling a suite of new advertising products as the company looks to rebuild advertiser confidence following one of the most consequential years in its history. The presentation, delivered at the Ziegfeld Ballroom in Manhattan, marks TikTok’s first NewFronts appearance since it survived ..
Like the champagne in the Bachelor mansion, Disney may be putting the latest season of The Bachelorette on ice. But as the Mouse House weighs the decision, millions in ad dollars hang in the balance. Disney and ABC made a shocking call last week to remove The Bachelorette from the network’s lineup days before it ..
The Atlantic is giving new meaning to the word sponsorship. The 168-year-old magazine announced a first-of-its-kind, three-year partnership with the luxury cruise line Seabourn on Monday, which will bring its writers, editorial programming, and subscription access aboard Seabourn voyages starting this fall. The company declined to offer further financial specifics of the deal. The partnership ..
