Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by Gemini, the tech company’s flagship family of AI models. While Gemini tools have been baked into DV360 since at least last spring, they were primarily used to aid marketers in audience discovery, surface reporting insights, ..
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YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned video site announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known ..
OpenAI has hired David Dugan, a longtime ads leader at Meta, as the AI firm’s vice president and head of global ads solutions, a move that signals a more deliberate push into building out its ads business as it looks to scale revenue beyond subscriptions. Dugan, who spent more than a decade at Meta, most ..
The main takeaway: The E.W. Scripps Company will launch a new 24/7 streaming network in its latest upfront pitch to advertisers. Premiering Tuesday, March 24, the Scripps Sports Network, a free, ad-supported streaming television (FAST) channel, will start with 100 live events across the year. The offering allows advertisers to secure premium positions in women’s ..
The NCAA Women’s Basketball Tournament is putting up big numbers. Ahead of the first round of the women’s tournament on Friday, Disney told ADWEEK that the ad inventory is “well sold,” but there are still some opportunities for advertisers to get involved. This year’s Championship Game, which airs April 5 on ABC, achieved ad rates ..
X is imploring advertisers who’ve abandoned the platform to return, promising some a sweetheart deal of up to $200,000 in extra value, according to a leaked pitch deck viewed by ADWEEK. On one slide, presented to an ad agency with many clients that have not invested in the platform for a number of months, X ..
ABC is pulling the new season of The Bachelorette from the schedule. Following allegations of domestic violence against this season’s star, Secret Lives of Mormon Wives personality Taylor Frankie Paul, as well as a leaked video of an incident between Frankie Paul and her ex, Dakota Mortensen, from 2023, ABC isn’t moving forward with the ..
As artificial intelligence pushes brands to bring more of the creative processes in-house, agency talent is feeling the existential pressure on their jobs—and many are leaving storied organizations to chart their own paths. According to new survey data fielded by NewtonX for ADWEEK, 32% of brands expect to handle nearly all creative in-house within 12 ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. This past week, I flew to Austin to attend South by Southwest, the annual festival now owned by PMC that combines networking and thought leadership ..
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems can develop unexpected behaviors that limit the extent to which companies like Google can implement preemptive safety and governance mechanisms into their products. A central ..
