Women’s sports investment is growing, and it’s scoring big for advertisers. In a new “Women’s Sports Playbook” report from WPP Media, in partnership with EDO, Adverteyes, and VideoAmp, which aims to be a guide for brands to invest in women’s sports, the companies reveal that recent ad growth in women’s sports is driving results. That ..
Tag : General
Unfortunately, even a performance of the KPop Demon Hunters song “Golden” couldn’t make Oscars ratings go up, up, up. Today, according to Nielsen national live+same day big data plus panel program ratings, the 98th Oscars took a significant dip, dropping to 17.86 million viewers. The show, which aired on ABC and streamed live on Hulu, was down around ..
South by Southwest, the 38-year-old annual conglomeration of festivals in Austin, Texas, looked a little different this year. The Austin Convention Center was torn down over the past year, removing the building that’s served as SXSW’s central hub since the 1990s. As a result, the 2026 festival was more spread out around downtown, with events ..
The Oscars’ Best Picture category may be getting some new entrants—if Mazda has anything to say about it. In Mazda’s new campaign, “5 Sides of the All-New CX-5,” which debuted during the 2026 Oscars, the car brand created a cinematic universe in honor of the 2026 CX-5. Through five short films directed by Paul Hunter, ..
The McDonald’s Big Arch mishap accidentally set the stage for Burger King’s self-aware Oscars ad. Earlier in March, after McDonald’s CEO Chris Kempczinski went viral for struggling to eat his own burger, Burger King posted a TikTok of its U.S. and Canada president, Tom Curtis, enthusiastically chomping on a Whopper. Wendy’s and KFC swiftly followed. ..
Dow Jones has appointed Andrew Essex as its brand director in residence and Delwyn Gray as head of events, according to an internal memo obtained by ADWEEK. A spokesperson for the company confirmed the appointments. Essex will step into a newly-created role focused on brand strategy across Dow Jones and Wall Street Journal properties. He ..
Production has long been part of Rethink’s business. Now the independent creative agency is making it a priority. The agency has appointed Jon Legere to the new role of chief production officer. Legere spent 14 years at Anomaly, where he built and ran Unreasonable Studios, the agency’s in-house production arm. At Rethink, he will scale ..
OMD USA has named Bradley Rogers its new CEO, with outgoing chief Chrissie Hanson heading straight to a competitor in turnaround mode. Hanson, who led OMD USA for four years, is joining Dentsu as North America media CEO and global brand president of Carat. She arrives as the Japanese holding company tries to claw back ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last month, the deal that was supposed to reshape Hollywood fell apart. After a protracted, highly visible bidding war for Warner Bros. Discovery, Netflix ultimately ..
The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI. Speaking at Marketecture Live in New York City on Wednesday, CEO Jeff Green said the company is running a closed beta that allows some advertisers to create campaigns through Anthropic’s Claude—offering an early glimpse at how the company is ..
