Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out of a headcount of over 2,000 globally as part of a broader restructuring. In a company-wide email sent Monday evening, obtained by ADWEEK, CEO Bill Koenigsberg said that the layoffs were “part of a skills ..
Tag : General
The white smoke has risen from the Playboy Mansion. On Tuesday, the iconic publisher appointed media veteran Phillip Picardi as its new chief brand officer and editor in chief, ushering in a new chapter for a legacy brand looking to reestablish its relevance in the modern era. In joining the company, Picardi brings more than ..
March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet. Today, during a press conference on the upcoming 2026 NCAA Men’s Basketball Tournament, CBS Sports and TNT Sports executives discussed the tournament’s ad sales, saying demand was high and that live sports continue to make an impression on viewers. However, though ..
The escalating dispute between Anthropic and the United States Department of War is becoming more than a government procurement fight. For advertisers and tech buyers, it’s an early signal that the AI platforms powering future media and commerce may increasingly be shaped by geopolitical alliances. On Monday, Anthropic sued the Pentagon after the department designated ..
The legacy news brand Time has nearly completed that most modern of digital media pivots: After years of gradual transformation, it has now become an events company. This year, revenue from its events business—including the attendant digital footprint of those events—is on pace to represent 50% of its total revenue. That’s up from 28% in ..
Stagwell expects first quarter 2026 new business to be the strongest in its history, giving the holding company reason to be optimistic about the year ahead, according to CEO Mark Penn. “I can say with some confidence that our Q1 2026 net new business is shaping up to be the strongest in the history of ..
The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and confidence to make better decisions. Sign up here. A few months ago, at the Spanish offices of Suntory Beverage where I served as its European CMO, I was presented with a brilliant activation for our ..
Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a broader effort to make content discovery faster for viewers while creating more effective advertising opportunities across its connected TV ecosystem. The update, which began rolling out last week to a small number of Fire TV ..
Beehiiv has hired Darren Chait as its first chief marketing officer, bringing on the former Calendly growth executive as the newsletter platform pushes deeper into the creator economy, according to its chief executive Tyler Denk. Chait, who officially began the role on Monday, will oversee positioning, demand generation, and marketing operations as Beehiiv expands beyond ..
Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges. There’s more uncertainty following the chaos after the U.S. Supreme Court struck down President Trump’s sweeping tariffs. Consumers still face high prices for essentials like food, housing, and potentially gasoline prices after the recent U.S. attack on Iran. ..
