Brands and agencies have no shortage of AI tools for creative tasks—what they lack is cohesion. Creative teams often jump between image generators, video tools and language models, stitching outputs together manually and coordinating across departments. That patchwork process is what Luma AI says it wants to fix. The Palo Alto–based company, founded in 2021, ..
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In digital media, nothing is certain except death and the enduring dominance of live sports. In recent years, the frenzy surrounding athletic content has reached ..
British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader of the division helmed by WPP Media global CEO Brian Lesser. Hall is stepping into the role after a nine-month stint as the company’s chief client officer. Prior to that, she was North America CEO ..
Chicago’s Manifest has tapped a longtime BarkleyOKRP executive and Chicago agency veteran to unify its client leadership following last year’s merger with Aisle Rocket. Betsy Ross joins the midsize independent as chief client officer, the first major leadership hire since the two agencies formally integrated under a single brand. The move signals the agency’s next ..
A+E is getting out in front of the upfront pitches. Today, a year after rebranding from A+E Networks to A+E Global Media, the company is back with one of the year’s first upfront pitches, delivering a virtual presentation to clients that introduced a new brand creative studio, deeper relationships with talent and creators, and an ..
Netflix is giving advertisers something they’ve been asking for: retail-grade data inside a premium streaming environment. Starting in Q2 in the U.S., brands buying Netflix inventory through Amazon DSP will be able to apply Amazon Audiences—advertiser segments built from Amazon users’ shopping, browsing, and streaming behavior—to their campaigns. This allows brands to tap into what ..
Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large language models—often in a matter of hours. Using coding assistants like Anthropic’s Claude Code, teams are building bespoke applications that analyze how brands appear in AI-generated responses, track competitors and, in some cases, package those ..
Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK. Sankar-King joins from marketing services firm Harte Hanks, where she served as chief customer and data officer, and will report directly to North America CEO Greg James. The hire gives Sankar-King oversight of Converged.AI, the agency’s ..
X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions. X’s head ..
Why is my laundry taking two hours? Is this sunscreen water-resistant? Will my dishes be dry when the dishwasher finishes? In its first major marketing push in more than five years, the non-profit publisher Consumer Reports unveiled a $3 million, full-funnel brand marketing campaign on Tuesday rooted in addressing the everyday questions that pepper modern ..
