With about 100 days until the World Cup, Telemundo is making its pitch to viewers. Today, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., revealed details of its extensive coverage plans for the upcoming World Cup taking place in the United States, Mexico, and Canada, including the launch of a new marketing ..
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In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promote various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a ..
Anthropic is making the most of its fallout with the U.S. Department of Defense—and the subsequent influx of interest in its answer engine Claude, promoting its memory import feature, which lets users port over their chat history from other AI chatbots. The memory tool was originally debuted in October of last year, but the company ..
It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the company’s new flagship burger, the Big Arch, which debuts across the U.S. on March 3. It lined up as the perfect marketing moment. The boss, front and center, celebrating his new creation. And he was ..
Maybelline New York and Essie, both owned by L’Oréal, are bringing in one agency to run social for the first time. VML has been named lead U.S. social agency for the brands following a competitive review, the agency told ADWEEK, with a remit spanning social strategy, content production, and community management. The scope does not ..
ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space. ADWEEK’s inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of the commerce and retail media ecosystem. The list will honor executives (EVP and above) who redefine how brands, retailers, and technology partners collaborate to deliver ..
Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions. Following Warner Bros. Discovery’s announcement on Feb. 26 that Paramount’s new offer of $31 per share was superior to its deal with Netflix, the streamer’s co-CEOs, Ted Sarandos and Greg Peters, said their company is out as “the deal ..
The numbers $9.5 billion—Warner Bros. Discovery’s total revenues in Q4. Total revenue for fiscal 2025 was $37.3 billion, a 5% decrese. -9%—Ad revenues decline, as ad-lite streaming subscriber growth was more than offset by domestic linear audience declines. The loss of the NBA negatively impacted the growth rate by 4%. -10%—Content revenues decrease, driven by ..
Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France — as it bolsters its leadership in key markets with AI-forward talent. De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before ..
An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google and ad verification firm Integral Ad Science (IAS). The scheme was executed through more than 25 million consumer devices. Throughout late 2025, the scheme, dubbed Genisys, used over 115 distinct mobile apps to propagate fraudulent ..
