This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. By now you have surely heard of Clavicular, the live-streaming looksmaxxer whose internet-addled argot and obsession with physical appearance briefly captured the national spotlight. Or perhaps ..
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The Numbers $847 million: Revenue for Q4 2025, up 14% year-over-year. Growth slowed compared to 22% YoY in Q4 2024. $2.9B: Revenue for 2025, up 18% YoY, down from 26% in 2024. $2.9B: Revenue for 2025, up 18% YoY $678 million: Revenue guidance for Q1 2026. Almost 100%: The number of clients using its core ..
The numbers $31 per share: Paramount’s updated bid for Warner Bros. Discovery, raised from $30 per share. 10%—DTC growth for Paramount year over year, led by Paramount+. -5%—Losses at TV networks to $4.7 billion, compared to $4.98 billion the previous year. $30 billion—Paramount’s expected revenue for 2026. The watercooler talk During Paramount Skydance’s Q4 earnings ..
Outfront Media, the company behind approximately 500,000 billboards and commercial out-of-home (OOH) displays across the U.S., is leveling up its sales operations through a new partnership with AdQuick, a digital marketplace for buying OOH inventory. In exchange for access to AdQuick’s platform, Outfront has agreed to invest up to $20 million in the company. Through ..
Havas has reunited with its former client Invidior, which named it integrated U.S. agency of record following a two month review that concluded in January. Indivior, which develops long-acting injectable treatments for opioid use disorder (OUD), has consolidated creative, media, and digital responsibilities with Havas. McKinney previously handled creative and Click Health oversaw media and ..
The deal, which closed in August 2025, spun Kantar Media out from the broader Kantar research business, where it served as the company’s media measurement arm. As part of the transaction, it was required to adopt a new brand identity within two years. Now as Fifty5Blue, established products—including Ibope, the primary TV ratings currency in ..
McCann New York has appointed Shobha Sairam as chief strategy officer as it seeks to strengthen its strategic capabilities following its acquisition by Omnicom in November. A seasoned strategy executive, Sairam was most recently executive vice president and chief strategy officer at 22squared. She has held CSO positions at The&Partnership and The Community, as well ..
It’s been two weeks since the Super Bowl, but the most important data from advertising’s biggest night lands now, after the noise has died and the industry has moved on to arguing about something else. That’s the problem. Every year, the game becomes a weeklong festival of hot takes, rankings, and creative commentary. The game ..
On Monday, HubSpot Media, the in-house media division of the enterprise software firm HubSpot, acquired the creator-led entrepreneurship publication Starter Story, Jonathan Hunt, vice president of media and content at HubSpot, confirmed to ADWEEK. Hunt did not disclose the terms of the deal. Starter Story, which was founded in 2017 by software engineer Pat Walls, ..
The demand for marketing content is higher than ever as consumer attention fragments and brands are able to reach people in multiple languages and contexts across the globe. Dept wants to change how that work gets done. The digital agency has partnered with Adobe to rebuild how its 500-person global content studio operates. The overhaul ..
