This week’s standout ads find fresh angles on the familiar. Folgers remixes its famous jingle with decades of hit songs, while Goldfish and Campbell’s reimagines classic family games in time for the Olympics. Meanwhile, Jack in the Box turns a burger comeback into a rock tour, and LinkedIn loosens its metaphorical tie to embrace workplace ..
Tag : General
The world’s largest holding companies are pulling back from one of The Trade Desk’s most closely-watched, and arguably important, initiative: OpenPath. OpenPath is meant to make ads perform better and help ad buyers directly purchase publishers’ inventory. If successful, it could offer a viable alternative to Google, and CEO Jeff Green bullishly anticipated 2025 as the ..
Inside ad agencies, AI is already embedded in the workflow. But in contracts and compensation models, it’s barely mentioned. That disconnect shows up clearly in the first wave of ADWEEK’s quarterly marketing tracker conducted with NewtonX, which surveyed 501 advertising decision-makers across the U.S. and Canada. Nearly two-thirds of respondents say AI has had a ..
Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian. The company today launched a new code-free interface that helps non-technical users explore Meridian data to understand ad campaign performance better. They can also use the tool to stress test various scenarios for campaign planning ..
Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they told ADWEEK. The firm, JK—named for founders James Sparano and Kevin O’Sullivan, with a subtle “just kidding” wink—begins Feb. 19. It is built to compress months-long planning cycles into days. JK launches with Hitachi as ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Stop me if you have heard this before, but it bears repeating: When OpenAI debuted ChatGPT in November 2022, it introduced an existential problem that, ..
The Numbers $5.5 billion: Q4 2025 revenue (+27.9% year over year) $941.1 million: Q4 net loss (GAAP) $4.02: Q4 diluted loss per share (GAAP) $928.9 million: Q4 adjusted EBITA; 16.8% margin $2.59: Q4 non-GAAP adjusted EPS $17.3 billion: Full-year 2025 revenue (+10.1% year over year) $54.5 million: Full-year net loss (GAAP) $2.7 billion: Full-year adjusted ..
A new ads leader is on the way to Roku City. Today, Roku announced that Patrick Harris will join the company as svp, global media revenue. With the position, Harris becomes Roku’s new ads leader, reporting to Charlie Collier, president, Roku Media. Harris is based in New York and begins on March 9. The appointment ..
Taboola, the native advertising giant known for placing sponsored content modules beneath news stories on sites like USA Today and NBC News, has named Krishan Bhatia its first chief business officer. At Taboola, Bhatia will be charged with driving revenue through global sales and partnerships across Taboola’s full product portfolio. Most recently, Bhatia served as ..
Just hours after announcing his retirement from the NBA, Chris Paul spent All-Star Weekend stepping into a different role: AT&T brand ambassador. The newly retired point guard partnered with the telecom firm on a series of community-focused activations tied to the brand’s broader All-Star presence, which coincided with the 150th anniversary of the first phone ..
