Artificial intelligence isn’t eliminating marketing jobs at scale, but it is changing what those jobs demand. According to proprietary data prepared for ADWEEK by the research firm NewtonX, most organizations report little to no AI-driven headcount reduction. At the same time, a majority of marketers say their day-to-day responsibilities have already shifted, with expectations rising ..
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Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency’s flat structure. Quiñones joins from Messianu/Edelman/Lerma (MEL), where he served in the same role. His pedigree includes senior strategy stints at Anomaly, CP+B, and YETI, ..
When it comes to NBA All-Star Weekend, the league is helping brands have a solid game plan. This year’s All-Star activities kick off this weekend in Los Angeles with events such as the Castrol Rising Stars game on Friday; the Kia Shooting Stars, the State Farm 3-Point Contest, and the AT&T Slam Dunk Contest on ..
Dentsu has named Takeshi Sano its new president and global CEO as it reshapes its leadership team, the company announced. Sano, currently CEO of Dentsu Japan and deputy global COO, will step into the role on March 27, 2026, replacing Hiroshi Igarashi. The change comes at a rocky time for the company. Earlier this month, ..
AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This week, Google unveiled WebMCP, a protocol designed to help websites keep up with this shift. A Google spokesperson told ADWEEK the protocol is necessary because it provides the connection that AI agents need to perform ..
Reports that WPP plans to move its creative agencies under an umbrella called WPP Creative would mark a big step in the holding company’s multi-year effort to revive its business, following the creation of WPP Media and WPP Production. A source close to WPP leadership told ADWEEK the company has no plans to sunset Ogilvy, ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In the emerging world of answer engine advertising, everything old is suddenly new again. Indeed, as the ecosystem gradually welcomes brands into the fold, many ..
Bad Bunny helped bring good ratings. Despite a relatively uneventful game, where the Seattle Seahawks defeated the New England Patriots by a score of 29-13 at Levi’s Stadium in Santa Clara, California, Super Bowl 60 scored huge ratings for NBCUniversal. According to broadcaster NBCU, the game averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC ..
Amazon believes advertisers will add a few more sports to their carts this year. With the NFL coming off record-setting ad sales for Super Bowl 60 and sports continuing to drive massive audiences for publishers, Amazon is expecting an increase in multi-sport buys across Prime Video as it heads into the upfront, touting the NFL, ..
The Seahawks and Patriots weren’t the only ones doing battle on Super Bowl Sunday. Advertisers across multiple categories also went to war. TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales. Each ad was scored ..
