For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest party of the year, all while speaking and singing entirely in Spanish. The Puerto Rican artist filled Levi’s Stadium in San Francisco, California with visual ..
Tag : General
Matthew McConaughey and other celebs were in Super Bowl commercials all night, all night, all night. ADWEEK previously reported that 62% of Super Bowl ads had celebrities in them, and those stars were making millions—though perhaps not quite as many millions as in past Big Games. But with all the money going to star power, ..
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between brands. Their 1999 hit “I Want It That Way” was a surprise performance during T-Mobile’s 13th consecutive Super Bowl ad, which aired during the second ..
Dunkin’ stuffed Ben Affleck, Jason Alexander, and Jennifer Aniston in its ’90s sitcom ad. Grubhub tapped George Clooney to talk about food-delivery fees, and Uber Eats brought back Matthew McConaughey. Kendall Jenner advertised sports betting platform Fanatics Sportsbook, and Doechii showed off her Levi’s. Super Bowl 60 was another celebrity-driven bonanza, but actually featured slightly ..
As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. This year, TikTok positioned its Clubhouse activation as a core second-screen strategy for brands. The IRL creator hub, hosted in early February, was designed to ..
THE AD: In the NFL’s new 60-second Super Bowl ad, “Champion,” which airs right before the Apple Music Super Bowl LX Halftime Show, the NFL is leaving the stars on the sidelines. Instead, the ad focuses on the importance of youth coaches, with the creative featuring a young boy who delivers a speech to his ..
In its first Super Bowl ad, Raisin Bran, the most geriatric of breakfast cereals, has pinned its hopes on a poop joke. Starring the 94-year-old William Shatner as his scatalogical alter ego, Will Shat, the spot touts the digestive benefits of Raisin Bran, which has enough dietary fiber to help even the most irregular of ..
THE AD: In Raisin Bran’s first Super Bowl spot in 15 years, actor William Shatner finally lands the role he was born to play: “Will Shat,” a Star Trek knockoff with a penchant for poop jokes. The ad opens with Will Shat seated in the command chair of a spaceship, before he teleports to Earth ..
An unlikely motif has emerged among this year’s crop of Super Bowl ads: bathroom humor. Liquid I.V. has leaned fully into the bit. In the lead-up to the game, the hydration brand released two restroom-based teaser ads, one featuring K-pop vocalist EJAE belting Phil Collins’ 1984 power ballad “Against All Odds” from a bathroom stall. ..
Ad-verification firm Integral Ad Science is one of 16 media credibility and news rating organizations being investigated by the U.S. Federal Trade Commission over alleged advertiser boycotts of right-wing media, according to a lawsuit concerning the probe. The detail appeared in Feb. 2 amendments to a lawsuit filed in a federal court against the FTC ..
