In a year when brands are shelling out $10 million for 30-second Super Bowl ads, the real key to winning the night isn’t just about being in the Big Game. It’s about surrounding it. With over 40 billion hours of sports content consumed annually on YouTube globally, the platform, which regularly leads Nielsen’s Media Distributor ..
Tag : General
After nearly a decade of rapid expansion, the newsletter-based local publisher 6AM City is shrinking its human-led footprint in an effort to finally cross a milestone it has chased for years: profitability. In 2025, the company reduced the number of its “core markets”—cities staffed by full-time editors and salespeople—from roughly 30 to 19, according to ..
Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff, just five months after its last round of layoffs. Scope3 declined to confirm the exact number of laid off staffers. But the company confirmed in a statement that it made “further adjustments” to its “commercial ..
YouTube is courting sports fans over to its subscription streaming service offering ahead of Sunday’s Super Bowl LX game with a star-studded ad that positions its competitors as “just meh.” In the 60-second ad, Jason and Kylie Kelce ponder how the world would be if people settled for “just meh.” Clips show a couple ordering ..
Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad meant to humanize the tech. In the 60-second spot, set to air during the third quarter of the Feb. 8 game, a mother helps prepare her young son, Ben, for a big move to a ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In February 2021, Robin Thurston raised $150 million to acquire Outside Media, which at the time included two outdoor publishers, a mapping system, and a ..
Do you like scary movies? Paramount sure hopes so. The studio recently kicked off this year’s Super Bowl movie spots, debuting its new trailer for the upcoming horror film Scream 7. In addition to Paramount, Super Bowl 60 movie advertisers include several usual suspects, with Disney and Universal debuting multiple trailers; however, there is perhaps ..
TBPN, the hourslong daily tech podcast hosted by the young, brash entrepreneur-investors Jordi Hays and John Coogan, spun up significant cultural cachet—and big sponsorship dollars—in the year-and-change since its debut. Now, the show has bought a regional Super Bowl ad, set to air on broadcast across the Bay Area and Silicon Valley. The 15-second spot, produced ..
Lay’s has two hot potatoes for the upcoming Super Bowl. Today, the company confirmed to ADWEEK that it will have two ads in the upcoming Big Game, with one spotlighting the company’s local farmers and another featuring a fan activation that’ll deliver free chips to thousands. “This is a big year for Lay’s. We’re relaunching ..
Asteroid City and The Brutalist star Adrien Brody plays himself, cast in his most emotionally challenging role yet—TurboTax expert—in the tax software brand’s 45-second Super Bowl LX spot. Created in partnership with indie agency R/GA, the ad builds on the brand’s ongoing ‘Now This is Taxes’ messaging platform, rolled out in 2024. “The ability for ..
