Base44 has only been around for a year, and it’s already airing a Super Bowl commercial. The AI-powered app building platform is part of a new crop of “vibe coding” platforms that enable non-technical users to build applications from text prompts, no coding required. Founded by Israeli developer Maor Shlomo, Base44 grew rapidly in early ..
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Starbucks is skipping an in-game Super Bowl spot again this year. However, as it did in 2025, the coffee giant will make its presence felt pre- and post-match with a beautiful film that’s equal parts Italian cinema and Olympic spectacle. Highlighting its role as the official coffee of Team U.S.A., “The Coffee Run” from creative ..
As the NFL season reaches its final whistle, FanDuel is using the Super Bowl not just as an advertising moment, but as the emotional endpoint of a months-long ritual. The sportsbook is rolling out a three-spot campaign, “Last Call for Football,” that unfolds across the final week of the season and culminates with a premium ..
NBCUniversal’s Super Bowl 60 winning streak continues. After mentioning it on a Puck podcast earlier this month, Mark Marshall, chairman, global advertising and partnerships, NBCUniversal, confirmed to ADWEEK that his team has sold a “handful” of 30-second Super Bowl units for $10 million or more. This marks the first time broadcasters have hit that number ..
In Raisin Bran’s Super Bowl 60 ad, Will Shat happens. More specifically, the cereal brand, which revealed its Big Game ad today, confirmed that William Shatner’s recent paparazzi sightings were not a coincidence, but in fact the opening act of a carefully staged Big Game rollout. In the spot, the 94-year-old actor stars in a ..
After teasing its seventh Super Bowl appearance earlier this month, Oikos released the full version of its 2026 Big Game spot today, giving viewers a complete look at the streaming-only ad that will run on Peacock during Super Bowl 60. The ad, titled “The Big Hill,” stars NFL running back Derrick Henry and actor-comedian Kathryn ..
When a Coke mascot chooses Pepsi, it’s almost un-bearable. Today, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,” a 30-second ad airing in the second quarter in which a certain cola-loving bear takes the Pepsi Challenge and ultimately chooses a Pepsi product over Coke Zero Sugar. The revelation triggers an existential crisis ..
In 2025, Novartis created a stir during Super Bowl 59 by using Hailee Steinfeld and the female anatomy to draw attention to breast cancer. This year, the brand is back in the Big Game, and it’s getting cheeky in a new way. For its second year in the Super Bowl, Novartis, a global innovative medicines company ..
Hims & Hers is returning to the Super Bowl this year with what it describes as a “hard-hitting and unconventional” message, airing another 60-second spot in the fourth quarter. This time, the telehealth company’s Super Bowl spot is arguing that America’s widening wealth gap has quietly become a health gap. “Rich people live longer,” the ..
The U.K.’s top anticompetition regulator, the Competition and Markets Authority (CMA), issued a critical ruling against Google on Wednesday, calling for the search giant to provide content creators with more agency over how their content is used by the company’s AI tools. The proposal deals with a concern that arose when Google first introduced its ..
