Alex Mashrabov didn’t set out to build another AI company promising to revolutionize marketing. At Snap, a company popularly known for its flagship Snapchat product, Mashrabov led the company’s generative AI efforts. He had a front-row seat to how quickly culture now moves online—and how often marketing shows up just after the moment has passed. ..
Tag : General
Lady Gaga is lending her voice to Rocket and Redfin’s Super Bowl 60 campaign. The pop star appears in a teaser spot, released Tuesday, that offers an early look at the brands’ upcoming Big Game commercial. The black-and-white, nearly four-minute video features Lady Gaga singing a reimagined version of “Won’t You Be My Neighbor?”—the iconic ..
Even if you’re not an NBA fan, you may have heard of the Kardashian Kurse: the fantastical yet consistent phenomenon in which NBA players who date Kardashians or Jenners lose their careers in the process. Even if it can’t be proven, the curse has been fodder for Reddit debates and even serious statistical analysis. Now, ..
Minneapolis’ agency community is no stranger to crisis. The Twin Cities have been repeatedly thrust into the national spotlight in the last few years, from the 2020 murder of George Floyd and ensuing protests, to ongoing debates over policing and racial justice. But the past several weeks have felt uniquely destabilizing for local agencies. Since ..
Hellmann’s recently teased that it would be bringing a hot new mystery act dubbed Meal Diamond to Super Bowl 60. Now the man behind the sequins has been revealed as Lonely Island frontman and SNL alum Andy Samberg. The comedian and actor channels his inner Neil Diamond in the brand’s 30-second Big Game commercial, “Sweet ..
VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime creative leader Mel Routhier to North America chief creative officer, the agency told ADWEEK. The appointments are effective immediately. The moves mark VML’s first major U.S. executive appointments of 2026 and follow a period of ..
Lay’s is betting its chips on the Big Game once again. Today, Lay’s released a teaser for its upcoming Super Bowl 60 ad, showcasing a tiny, mysterious glimpse at what the chip brand has in store. In a six-second teaser, a hand shoots up from a field, holding a potato. However, Lay’s is deliberately vague ..
The enterprise software firm Rippling will make its Super Bowl debut this year with a 30-second spot starring Tim Robinson, marking the SaaS company’s largest brand campaign to date and its first appearance during the Big Game. The ad, which will run during Super Bowl LX in the third quarter, introduces a new campaign called ..
You don’t need to be chronically online to have your social media feeds overtaken by TV’s Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, Helen Hunt, the NYC mayor’s Snow Day counsel, the Olympic torch relay committee and Naomi Fry in The New Yorker have all declared their intention ..
Bosch released a teaser on Monday for its upcoming Super Bowl ad, revealing that celebrity chef Guy Fieri will star in the brand’s second consecutive Big Game appearance, albeit in an unexpectedly stripped-down fashion. The teaser shows Fieri moments before a stylist shaves off his signature spiked blond hair and goatee, transforming him into what ..
