As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to centralize its marketplace. In an email to advertisers sent this week and reviewed by ADWEEK, TikTok announced it will soon require U.S. merchants to fulfill orders through the platform’s proprietary logistics services—effectively stripping brands of ..
Tag : General
Bad Bunny smashed records in 2020 when El Último Tour del Mundo became the first fully Spanish-language album to top the Billboard 200. Now, the Super Bowl 60 headliner is set to make history again as he performs the halftime show entirely in Spanish. That’s why, ahead of the big game, language learning app Duolingo ..
William Shatner just wanted to eat his breakfast in peace. When photos appeared on sites like TMZ and MailOnline earlier this week, snapping the 94-year-old actor eating a bowl of cereal in his car in LA traffic, the grainy, paparazzi-style shots suggested a man caught mid-meal rather than mid-brand deal. However, in the days since, ..
The Oscar nominations are in, and it’s clear that for studios, it’s one battle after another this award season. However, amid ongoing M&A, winning those battles is even more important. The 98th Academy Awards are slated for March 15, with Conan O’Brien set to return as host. Last year’s awards saw a ratings boost to ..
WPP is consolidating its global production talent and operations under a new entity called WPP Production, the holding company told ADWEEK. The move brings together production powerhouse Hogarth Worldwide with production teams embedded across WPP agencies including Ogilvy and VML. The new unit, which will officially launch on Feb. 23, will employ roughly 10,000 people ..
Benson Boone’s falsetto isn’t working for Ben Stiller. Posing as heavily-accented siblings and dressed up as a ’70s-era singing duo, the two celebrities will star in Instacart’s second consecutive Super Bowl ad, directed by filmmaker and director Spike Jonze. Last year, Instacart recruited a gaggle of nine brand mascots—including Chester Cheetah, the Jolly Green Giant, ..
At a moment when AI-generated music is drawing lawsuits and protests from artists who say their work has been used without consent, ElevenLabs is tapping musicians willing to put their own work in front of the model. The AI audio company that previously launched a marketplace for AI-generated voices including Michael Caine’s and Maya Angelou’s ..
Paramount is taking a big advertising swing by bringing guaranteed programmatic placement to live sports. Today, the company announced it was adding live, in-game programmatic buying for select ad units in premium sporting events. The offering starts with Paramount+’s UFC debut, Pimblett vs. Gaethje on Jan. 24. According to Paramount, this is the first time advertisers ..
Independent creative agency Alto is expanding to Europe with a new office in Amsterdam, as it aims to deepen relationships with global clients while tapping into senior creative talent across the continent. The European headquarters is open for business and supporting work for clients including Diageo and Meta Ray-Ban. It will be led by longtime ..
For the seventh consecutive year, Oikos is returning to Super Bowl advertising—but this time with a notably different playbook. The Danone-owned yogurt brand will air its Big Game spot exclusively on Peacock during Super Bowl 60 in San Francisco on Feb. 8, marking a shift away from linear TV as more advertisers experiment with streaming-first ..
