The numbers $72 billion — Netflix ups its merger acquisition of Warner Bros. Discovery to an all-cash offer, changing the previously agreed-upon offer of cash and stock. The deal is valued at $27.75 per WBD share. $1.5 billion — Netflix’s 2025 ad revenue. $45.2 billion — Netflix’s overall revenue for 2025, up +16% year over ..
Tag : General
Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon’s former global brand and marketing vice president, Claudine Cheever, will assume the role of CMO, while DoorDash and Spotify veteran Lee Brown will join as chief business officer, a newly created role. The appointments come at a ..
Independent agency VIA has brought on Matt O’Rourke as chief creative officer, adding a senior creative role to its executive team as it looks to expand its work with national consumer brands. O’Rourke, whose first day was January 15, will report to CEO Leeann Leahy and will oversee creative direction across all clients, including Arm ..
The Super Bowl is associated with indulgent foods like chips, pizza, soda, and beer. It’s also a night to watch plenty of ads for those indulgences. A decade ago, the Super Bowl featured 14 ads for alcohol, candy, snacks, and fast food. Last year, that tally grew to 20, led by the likes of Taco ..
Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how good the scripting and production, those bank “customers” are usually actors, and it’s obvious. That status quo changed earlier this month with the debut of ..
John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a long battle with cancer. He was 58. A post to Gentry’s LinkedIn profile Thursday evening read: “If you are reading this, it means that I’m no longer around and lost my fight with cancer. While ..
OpenAI is finally ready to see if its users will trade their screen real estate for a free chat. The AI giant announced Friday that it will begin testing ads within the Free and Go tiers of ChatGPT in the “coming weeks,” marking a watershed moment for the world’s most popular AI chatbot as it ..
Netflix began planning its tarot-themed campaign to announce its 2026 slate early last year. Now, around nine months later, it seems success is in the cards. According to Netflix, its latest “What Next” campaign, which launched with the release of a hero film on Jan. 7, has already received 104 million owned social impressions across ..
A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million. The jury, in the U.S. District Court for the Central District of California, found that EDO breached its ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In the last few weeks, a handful of premium publishers have inked partnership deals with the two largest prediction markets in the world, Kalshi and ..
