Disney is wasting no time shaking things up in the new year. Today, The Walt Disney Company announced that it is creating a new enterprise marketing and brand organization to be led by Asad Ayaz. The executive has also been named the company’s first chief marketing and brand officer. The news of the marketing restructuring, ..
Tag : General
Elon Musk’s AI company xAI has put slightly more stringent limits on its Grok chatbot after it flooded the social app X with nonconsensual, highly sexualized AI-generated images depicting women, and even some children. Grok’s public X account, with which users can engage directly and prompt the AI for outputs, will “no longer allow the ..
The Super Bowl is removing “No Bueno” from its vocabulary. Today, Kinder Bueno released a teaser for its first Super Bowl commercial, introducing its “Yes Bueno” campaign. According to Ferrero North America, the campaign plays off the commonly used phrase “No Bueno,” using Kinder Bueno to “override disappointment.” [embedded content] The brand’s 30-second in-game spot, ..
The Golden Globes’ latest bets didn’t pay off in ratings. According to Nielsen’s panel + big data numbers, Sunday’s 83rd Golden Globes dropped to 8.66 million viewers. It was down from last year’s ceremony, which Nielsen said averaged around 9.3 million viewers. Meanwhile, VideoAmp data noted that last year’s Globes had 10.1 million viewers. Despite ..
Squarespace is building suspense for its 12th appearance as a Super Bowl advertiser. The website building and hosting service revealed it is returning to the Big Game on Feb. 8, with a 30-second spot that will air during the first and second quarters. While Squarespace has so far released few details about the upcoming campaign, ..
If 2025 was the year brands began cautiously expressing their views on AI, 2026 is shaping up to be when they take clear, public stances on the technology. In the first weeks of this year, brands including Equinox and Almond Breeze have directly called out AI slop and tech gimmicks in their ad campaigns. As ..
AI’s trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing everything from production and media to brand discovery and consumer trust. AI is no longer a test; it’s becoming part of the industry’s infrastructure, and both brands and agencies are ..
Apple will use Google’s Gemini artificial intelligence models to power a new generation of Siri, the companies announced Monday, marking a rare partnership between longtime rivals and a tacit admission that the iPhone maker needs outside help to accelerate its AI ambitions. Under a multi-year deal, Google’s models and cloud infrastructure will underpin Apple’s foundational ..
All right, guys: Buckle up. Mark Ritson is launching the ADWEEK MiniMBA in Marketing this April, a ten-week, MBA-level program designed for senior managers who either never received proper marketing training or need a serious refresher. And if you’ve read any of his columns on ADWEEK over the past year, you know exactly what you’re ..
Former Google executive Justin Inman is betting that the next major battleground for brands won’t be search rankings or social feeds—but AI-generated answers. His startup, Emberos, announced Monday it raised $1.2 million in pre-seed funding from a single angel investor. Inman, who is Emberos’ founder and chief executive officer, declined to disclose specifics. Founded last ..
