Now, some buyers say the company has “forced” them to use Kokai and they can no longer create campaigns in the company’s older interface, Solimar. Three buyers, speaking on condition of anonymity, said that they discovered recently that while they were able to manage existing campaigns in Solimar, setting up and launching new campaigns required ..
Tag : General
A new adtech startup building bespoke algorithms for advertisers has secured $2.4 million in client revenue commitments, plus around $600,000 from investors, ADWEEK has learned. The venture, Biddable Assets, was founded by John Donahue, partner at adtech consultancy Up & To The Right and former chief product and marketing officer at Sonobi. The Trade Desk’s ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When it comes to artificial intelligence, two things are difficult to overstate. The first is the existential threat the technology has posed to the media ..
On December 4, 2024, an exuberant Hershey Company announced that “Reese’s is back, baby!” The confectionary giant was referring to its 2025 Super Bowl spot for the Reese’s Chocolate Lava Big Cup, which followed up on its 2024 ad for the Caramel Big Cup. Well, listen up, baby: Reese’s won’t be back for Super Bowl ..
The Warner Bros. Discovery M&A saga is finally reaching a climax. In October, after Paramount made multiple unsuccessful bids for the company, WBD announced it was essentially hanging a “for-sale” sign on its assets, welcoming potential suitors for all or part of the business. Now, on Thursday, preliminary bids are due for WBD, with companies ..
In most cases, getting your ad onto a national stage—let alone in Monday Night Football—doesn’t happen overnight. But for a recent viral PSA from Epstein survivors, it had to. During this week’s Monday Night Football matchup between the Dallas Cowboys and the Las Vegas Raiders, the anti-trafficking group World Without Exploitation aired a PSA featuring ..
Meta’s acquisitions of Instagram and WhatsApp, both completed over a decade ago, did not illegally disadvantage competitors, a federal judge ruled on Tuesday. As a result of the decision, the social media giant will not be forced to divest either of the assets. The decision by Judge James E. Boasberg of the U.S. District Court ..
Friday, Nov. 7 Peak viewership across the three cable news networks in total viewers occurred between 4 and 6 p.m. ET. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 174 | CNN: 83 | MSNBC: 65Prime: FNC: 274 | CNN: 110 | MSNBC: 108 FNC: CNN: MSNBC: 4PM Cain:201 Hunt:125 Wallace:102 5PM Five:330 Tapper:132 Wallace:106 ..
Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with WPP, telling employees in an internal memo that the French holding group is “not in discussions” with its British rival. The clarification comes two days after reports broke in multiple outlets, including ADWEEK, that Havas had held discussions ..
As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, Geico is among the top three car insurers in the country by market share. And, as of today—grammar fans, prepare yourselves—Geico is now a verb, too. “It feels good to Geico” is the carrier’s new ..
