Prime Video had a new game plan for this year’s Black Friday, and it’s helping advertisers score huge engagement numbers. Prime Video announced that brands saw increased engagement across its Black Friday sports programming this year, which included an NFL game, a Skins Golf game, and an NBA doubleheader. Among the highlights, advertisers running interactive ..
Tag : General
Sooner or later, ads come for everyone. Substack—long a holdout—is taking its most concrete step yet toward advertising, announcing a limited beta program on Tuesday that allows a small group of writers to insert paid sponsorships directly into their newsletters. The pilot, which Substack describes as “creator-first” and opt-in, is designed to formalize a practice ..
With ads coming to Gemini, clues about potential in-app ad products appearing in ChatGPT’s code, and ads already running in Anthropic’s Claude and Google’s AI Mode, it’s clear that the world’s leading AI labs are looking to brands to monetize their multibillion-dollar products. Supply-side platform (SSP) PubMatic wants to help brands make the most of ..
Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was. Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a monthlong deal cycle. Here are ..
This holiday season, some shoppers are starting earlier, and using AI tools rather than Amazon or Google. Instead, they’re using platforms like ChatGPT or Perplexity as the first stop for gift research, product comparisons, and deal hunting before a retailer site is visited. Data from Perplexity, shared with ADWEEK, shows multi-category retailers—brands where shoppers can ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. The media industry has no shortage of existential crises on its plate. From the disruption posed by artificial intelligence to the precipitously low levels of ..
Campbell’s corporate is in hot water, and this time it’s not in the saucepan. On November 21, news broke that a former Campbell’s employee named Robert Garza is suing the company for wrongful termination. He alleges that he was fired for recording vp and chief information security officer Martin Bally disparaging the company’s products customers. ..
The food media publisher Food52 is exploring a sale, according to an internal email viewed by ADWEEK. The memo, which was sent by chief executive Erika Ayers Badan, marks the clearest sign yet that the food and lifestyle publisher’s years-long turnaround effort may give way to new ownership. No sale price has been specified, though ..
Mark Read has landed his next role after stepping down as CEO of WPP: Chairman of the newly formed board of directors at Kantar Media. It’s his first post since ending a 30-year run at WPP, which included seven years as CEO, as well as leadership roles at Wunderman and WPP Digital. His move to ..
As part of the partnership, Intuit will retain naming rights for the Intuit Dome in Inglewood, CA, where it will host five-on-five Olympic basketball competitions during the 2028 Games. It has also signed a multi-year deal with Team USA. Terms of the deals were not disclosed. The move means Intuit will now be one of ..
