Predictions are hard, especially now: inevitably some things will look obvious or outlandish in hindsight. I ask that you only remember the predictions I got right. The internet will split between humans and agents, and humans will be wildly outnumbered Two-thirds of your global website or app traffic will be bots. We’re used to marketing ..
Tag : General
If 2024 was the year AI arrived, then 2025 was the year the media industry reorganized itself around the consequences. Across interviews with senior executives at 10 premium publishers, the same themes surfaced repeatedly: artificial intelligence restructured workflows and revenue models, search traffic declined, events surged, creators professionalized, and commerce media continued its expansion. While ..
ADWEEK has launched Architects of Culture, an award celebrating senior leadership across the marketing, advertising, and technology landscape who actively create environments where emerging talent can learn, thrive, and make an impact from day one. Whether working in their company’s human resources, culture, and people departments or supporting their cultures through ERGs and in other ..
Last week, the financial news publisher Fortune abruptly parted ways with chief executive Anastasia Nyrkovskaya. The departure ended a turbulent 20-month tenure marked by deepening internal strain and a governance structure that left her with limited authority, according to interviews with five people directly familiar with the company’s finances and leadership. They spoke on condition ..
Disney is bringing storytelling to uncharted territory. The media giant announced Thursday that it will acquire a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform launched in September. As part of the three-year deal, some videos made with Sora will appear on the Disney+ platform, the companies said. ..
AI is reshaping agencies at unprecedented speed, but leaders say the most important skills in 2026 and beyond will have little to do with technical mastery. As AI adoption grows and transforms organizational needs, agencies have shed thousands of roles in 2025. Employment in advertising, PR, and related services fell for seven straight months up ..
There was a time when most people wouldn’t even notice that a brand had updated its logo. Over the summer, it became clear that those days are now over. On August 19, Cracker Barrel revealed it had revamped its logo for the first time since 1977—and America lost its mind. There’s a lesson for all ..
Stic, the startup that pays gig drivers to turn their cars into mobile billboards, has raised $10 million in a bridge round led by Accretion Capital and entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert. The funding brings Stic’s valuation to $200 million and will fuel expansion across 30 U.S. states and Canada over ..
Atlanta-based independent agency Ammunition is launching its first international office in London as it grows its client roster on both sides of the Atlantic. The new outpost will be led by former Radish cofounder Renaye Edwards as global COO and managing director, Europe. Edwards spent more than a decade as managing director of the London ..
This post was created in partnership with Napster Did anyone have a former music company partnering with a paint company as part of the AI revolution on their 2026 bingo cards? To be fair, this isn’t exactly the Napster that was synonymous with digital music in the early 2000s. Napster was acquired by AI company ..
