Mediaocean, an omnichannel adtech platform that manages upwards of $200 billion of spend through its pipes each year, on Thursday named legendary media dealmaker Michael Kassan vice chairman of its board of directors. In the role, Kassan—who has advised companies including J.P. Morgan Chase, GE, AT&T, Unilever, and Conde Nast—will help map Mediaocean’s future as ..
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. The media industry spent much of 2025 reacting: to AI-driven traffic volatility, to shifting advertiser expectations, and to the collapse of familiar playbooks. Looking ahead ..
Outgoing Kellanova chief growth officer Charisse Hughes spent five years at the company, joining in 2020 as global CMO. Her remit expanded greatly over that time, becoming chief brand and advanced analytics officer in 2022 and chief growth officer in 2023. As a member of the executive team, she helped steer the company through the ..
R/GA has landed a new assignment with Levi’s following a competitive pitch, ADWEEK has learned. The digital agency will lead a redesign of Levi’s digital experiences, beginning with its website and app into a new commerce platform, as an “innovation partner,” according to a source with knowledge of the pitch. The win positions R/GA to ..
And the Oscars go to… YouTube. Today, the Academy of Motion Picture Arts and Sciences and YouTube signed a multi-year deal that gives the streamer exclusive global rights to the Oscars, with the agreement running from 2029 to 2033. The deal begins with the 101st Oscars. With the news, the Oscars, including red carpet coverage, ..
Ask Google AI how many brands are marketing to Gen Z and, for once, you’ll see results that nobody can disagree with: Virtually all of them. They have to. Not only are there more Gen Zers than millennials (1.9 billion versus 1.7 billion, give or take), the age cohort packs an estimated $984 billion in ..
A series of historic mega-mergers, strategic buyouts, and AI shakeups have cemented 2025 as a banner year for advertising, media, and marketing dealmaking. There’s little sign of slowing. In the foreground is advertising holdco Omnicom’s $13.5 billion acquisition of former rival Interpublic Group (IPG), finalized in late November. It’s the largest deal in advertising history, ..
Jeff Bezos’ wedding to Lauren Sánchez in Venice was among 2025’s biggest news stories. The dish wasn’t just over the private island, the celebrity guest list, and the parking for superyachts; it was about the cost. Among the nuptials’ eye-watering accoutrements were the bride’s $300,000 gown, the $4 million 20-carat diamond ring, and $1.6 million ..
The ad industry won’t get a Silent Night ahead of the holidays, as Nielsen and the VAB go toe-to-toe over big data + panel. Today, the Video Advertising Bureau (VAB), an organization representing the interests of the TV and premium video industry, released a new report calling Nielsen’s big data + panel (BD+P) product “unstable, ..
The ad verification and measurement firm Integral Ad Science (IAS) is adding an AI agent to its platform to help advertisers optimize campaigns, the company announced Tuesday. IAS primarily offers tools for helping advertisers ensure their messages run in appropriate environments and are viewed by real people rather than bots. The company’s IAS Agent will ..
