2025 was a strange and tough year for consumers, which made for a strange and tough year for those in marketing hoping to reach people with messages meant to inspire and sell. Although the U.S. commerce engine seemed to hum along spectacularly by the year’s end, it was the product of a lot of hard ..
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Without fail, 2025 was another busy one. From the first full year of the second Trump administration to the rise of AI as an economic force, the ad industry had a lot to contend with. Below, check out ADWEEK’s full slate of year in review stories to close out 2025. The 20 Best Ads of ..
In October 2024, after three rounds of layoffs and a desperate going-out-of-business sale, The Pro’s Closet finally shut its doors. The used-bike marketplace, once a pandemic darling, had grown from a garage eBay hustle into a venture-backed business that brought in around $75 million in annual revenue in 2022, according to three people familiar with ..
Kenvue has chosen WPP and Publicis Groupe as its new global agency partners following a competitive review that began earlier in the fall, the company confirmed to ADWEEK. WPP has emerged the winner on creative, leading creative and production for all brands except Neutrogena across all channels. Publicis, meanwhile, will oversee media, commerce, healthcare, and ..
The dictionary definition of TV may soon be TBD. In 2025, the TV ad market underwent sweeping changes as streaming viewership surpassed linear for the first time and sports rights flocked to streamers, prompting buyers and sellers to adopt new game plans. Despite all that disruption, TV advertising is becoming more innovative and targeted as ..
Had he done nothing other than play basketball, Dwyane Wade would be enjoying his well-earned celebrity status as one of the greatest shooting guards in NBA history. But Wade, 43, has done a lot more than basketball. Retired six years, the former Miami Heat shooting guard is an entrepreneur, commentator, gameshow host, author, team owner, ..
From Cracker Barrel’s logo miss to Starbucks attempted turnaround, Mini MBA founder Mark Ritson breaks down his annual top 10 Marketing Moments of 2025. Watch them below. Recommended videos https://www.adweek.com/brand-marketing/mark-ritsons-top-10-marketing-moment..
McCann New York has been named U.S. creative agency of record for four brands within Reckitt’s Essential Home portfolio—Woolite, Resolve, Rid-X, and Easy-Off—expanding its longstanding global relationship with the CPG. The closed review ran for approximately eight weeks, McCann said. Havas was the incumbent. McCann declined to comment on whether other agencies participated in the ..
Agencies are increasingly experimenting with a new kind of revenue stream: software sales. As artificial intelligence accelerates agencies’ ability to build their own products, and as margins on traditional services remain under pressure, some are beginning to sell their own internal tools to other brands and agencies. In October, for instance, WPP announced it would ..
Dow Jones has hired M. Scott Havens as its first chief growth officer and global head of consumer, a newly created role that underscores the company’s push to accelerate subscription growth and expand consumer revenue across its portfolio of business publications. Havens will oversee retail subscription growth and other consumer revenue streams for The Wall ..
