The company switched upfront presentation days in 2025, leading to some reshuffling. https://www.adweek.com/convergent-tv/amazon-brings-stability-back-to-upfront-week-after-2025..
Tag : General
Cushion aims to spotlight the company’s AI and CTV developments in light of a restructuring and merger turbulence. https://www.adweek.com/media/teads-outbrain-dani-cu..
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency. https://www.adweek.com/media/reddit-max-campaign-media-b..
Ahead of CES, Amazon vp of global ad sales Alan Moss gives ADWEEK a peek inside client meetings. https://www.adweek.com/convergent-tv/amazon-ads-2026-ai-live-events-full-funnel-..
With its $13.5 billion acquisition of Interpublic Group now closed, CES 2026 — taking place Jan. 6–9 in Las Vegas — is the first opportunity for Omnicom Group to show the market what it’s now capable of as a combined company. The stakes are especially high this year, said George Manas, Omnicom’s chief growth and ..
Well, so much for that. In 2026, ad industry experts say the TV market will be more about execution, with advertising becoming more accountable and outcomes-driven as the industry adopts targeted, AI-powered, cross-platform buying and selling. It may seem like a lot of jargon, but the goal is simple: make TV easier to navigate, buy, ..
2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 will once again see marketing bosses challenged by geopolitical upheaval and squeezed consumer spend. There will also be opportunities, including the FIFA 26 World Cup and a ..
Is the ad industry headed for ChatGP-TV? AI was all the rage in presentations at 2025’s TV upfront week, and throughout the year, publishers have worked to deliver on lofty promises—bringing more targeted virtual product placement, AI-generated creative to get advertisers closer to content, and contextual targeting to reach consumers in real-time. So where does ..
After a somewhat sleepy start, 2025 was itself a landmark year, one defined by mammoth deals including Omnicom’s $13.5 billion takeover of former rival Interpublic Group, Paramount’s $8 billion merger with Skydance, and the ongoing contest for Warner Bros. Discovery’s future—alongside hundreds of smaller but influential deals that reshuffled the market. In total, M&A volumes ..
A24’s Marty Supreme is living up to its namesake, proving to be one of the most eagerly anticipated films of the year. According to Deadline, the film has already achieved the fastest-selling presale for an A24 movie and the biggest per-theater average for a limited release in 2025, grossing $875,000 from 6 theaters in one ..
