The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. I spend a lot of time with marketing leaders who, on paper, are doing personalization right. With experienced staff, robust data sets, and strategic campaigns, they should be influencing ..
Tag : General
As Lowe’s revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways https://www.adweek.com/brand-marketing/how-lowes-turned-its-nfl-sponsorship-into-a-play-..
The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company. https://www.adweek.com/media/jaylen-bro..
The NFL and TikTok team up for expanded partnership. https://www.adweek.com/convergent-tv/nfl-expands-tiktok-playbook-with-ren..
Colin Jost wouldn’t necessarily call himself a Brand Genius: “I would have been very happy with non-idiot,” Jost told ADWEEK. But at ADWEEK, we beg to differ, with Jost becoming […] https://www.adweek.com/convergent-tv/brand-genius-colin-jost-is-just-happy-hes-a-..
Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it. https://www.adweek.com/commerce/retail-media-can-build-brandsincluding-ways-other-m..
With the FIFA Women’s World Cup on the way, Netflix is scoring ad sales goals. On Monday, Netflix announced that it had closed its upfront deals with partners across all major agencies, nearly doubling its ad commitments once again. The streamer had a similar story for its last upfront when it also doubled commitments. At ..
On Aug. 6, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion. The deal, which is expected to close by the first quarter of 2027, takes DoubleVerify private and gives Nielsen more tools in the digital media space, uniting traditional linear TV ..
The numbers $715 million: The Trade Desk’s second-quarter revenue, representing 3% year-over-year growth but the company’s slowest growth rate since 2020. $241 million: Adjusted EBITDA, representing a 34% margin. More than 95%: The company’s customer retention rate for the quarter. $0.34: Earnings per share, coming in 17% lower than Wall Street projections. $650 million: The ..
Measurement giant Nielsen is getting bigger. The company said it plans to acquire ad verification and brand safety provider DoubleVerify for $2.15 billion in cash. If completed, the acquisition would fill a gap in Nielsen’s business, which has relied heavily on audience measurement, most notably through its ratings for linear TV and streaming. DoubleVerify’s technology ..
