Disney is getting its first big win heading into the upcoming Super Bowl. During an earnings call on Wednesday, the company announced it closed its upfront with total volume commitments up double digits year over year, and it has achieved an ad inventory sellout for Super Bowl LXI. Ahead of the company’s upfront presentation in ..
Tag : General
Teads, an adtech platform that helps web and mobile publishers monetize their digital content, is suing Google, claiming some anti-competitive advertising practices that hampered competition continue to this day. In an 85-page lawsuit filed in the Southern District of New York, Teads claims that when Google tied its Google Ads ad platform to its ad ..
Listen up, marketing sharks, because Shark Week has a fin-tastic business plan to keep fans interested even after nearly four decades. Started on the Discovery Channel in 1988, Shark Week has expanded far beyond TV screens into real-life activations and partnerships that keep fans engaged, whether that’s driving long distances for a limited-edition Shark Week ..
The holdco inked new client deals in Q2 with Adidas, IBM, and Subway. https://www.adweek.com/agencies/omnicom-tops-6-organic-growth-in-q2-as-john-wren-hits-693m-payo..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The revolving door of chief marketing officer hires and reshuffles keeps spinning. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the ..
Plenty of brands spent millions on the 2026 FIFA World Cup, but which accomplished their viewership goooals? According to tech and data company Samba, over 75% of U.S. households watched at least one World Cup match, with 62% watching three or more games. The data shows audiences were engaged throughout the tournament, giving brands plenty ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The 2026 FIFA World Cup captured more than $10 billion in global ad spend, according to WARC Media estimates. That’s on top of the $2.8 billion FIFA collected from ..
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit at The Edge in Manhattan. On the first panel of the day, When the Moment Becomes the Media Plan, decision-makers from across the media ecosystem ..
The numbers 13% — Netflix’s Q2 revenue growth year over year to $12.6 billion, which is in line with expectations. 2% — Viewership hours grew 2% in the first half of the year vs. 1.5% in the same period in 2025. -8% — Reports noted that Netflix’s stock dropped in after-hours trading, potentially due to ..
Publicis Groupe’s growth streak just hit its 21st quarter, with CEO Arthur Sadoun arguing the company’s strategy is the “polar opposite” of some of its rivals. “We’re investing in people and capabilities,” he told ADWEEK, pointing to roughly $3 billion invested and a net increase of around 2,400 hires across its media and creative businesses ..
