This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. Last week, I reported that Newsweek had seen its traffic decline nearly 75% in a single year, a collapse that coincided with layoffs across its ..
Tag : General
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. There’s a common narrative around Gen Z: they have short attention spans, they’re chronically online, and they’re disengaged. And to reach them, marketers need to jump on the hottest ..
The Emmy nominations are in, and it’s clear that Widow’s Bay had a great inaugural swim. On Wednesday, the Television Academy revealed the nominations for the 78th annual Primetime Emmy Awards, which airs on NBC and Peacock on Sept. 14. Among the highlights, drama series The Pitt led all nominees with 25 nods; meanwhile, comedy ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Lidiane Jones is two days into her new job as CEO of Integral Ad Science. She sat down with ADWEEK to talk through her earlier priorities at the ad ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Whoop has hired Dirk-Jan van Hameren, Nike’s former CMO, to run marketing as the maker of wearable technology crosses 3 million members globally. He starts July 20th and will ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. LiveRamp, which has for years helped brands, publishers, and platforms connect and activate customer data, is launching its first brand campaign on connected TV. The message, one of trust ..
FIFA World Cup activations are getting a reboot. Today, at the Round of 16 match at New York/New Jersey Stadium between Brazil and Norway, Hyundai Motor Company created the World Cup’s first robotics-powered halftime activation. During the stunt, Atlas, an advanced humanoid robot developed by Boston Dynamics, delivered the match ball and performed signature goal ..
In its fifth and final season, The Bear is serving up some new partnerships, and marketers are eager to get a seat at the table. Following The Bear’s debut as a breakout hit in 2022, the series has regularly sold out its sponsorships each year and increased revenue season after season, John Campbell, svp, entertainment ..
Twelve-time NBA All-Star Chris Paul retired earlier in 2026 after a 21-season career as one of basketball’s most accomplished players. However, the athlete’s influence has long extended beyond the court, and he’s not finished yet. Over the last two decades, he’s forged longstanding partnerships with Nike’s Jordan Brand and State Farm, where his alter ego ..
