The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Kimberly-Clark’s chief growth officer (CGO), Patricia Corsi, is set to leave the business later this year. Corsi joined the Kleenex and Huggies maker in 2024, following a five-year tenure ..
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This post was created in partnership with Lyft Ads When Liz Kneebone, vp of community programs and development at ADWEEK, left for Cannes this week, she almost didn’t make it. A World Cup match had gridlocked New York City traffic, her Lyft rerouted her to the PATH train, and a United flight out of Newark ..
Sitecore acquired the upstart, which helps brands optimize their digital content for AI engines and agent crawlers, for an alleged $225 million. https://www.adweek.com/media/sitecore-snaps-up-geo-startup-scrunch..
The National Women’s Soccer League launches a new marketing push ahead of the Men’s World Cup and the 2027 Women’s World Cup. https://www.adweek.com/convergent-tv/nwsl-big-winner-mens-..
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying. https://www.adweek.com/media/inmobi-scope3-debut-sell-side-agent-for-autonomous-med..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. On Monday, The Trade Desk announced Nate Olmstead will be the company’s chief financial officer. Olmstead is the company’s fourth finance chief in roughly a year. The company said ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Anthropic, the maker of AI assistant Claude, filed for an initial public offering on Monday, formally setting in motion a move that will test investor appetite for one of ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Customer data platform Hightouch has developed a new tool that allows advertisers bypass third-party identity providers to directly confirm which consumers saw their ads placed by The Trade Desk. ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means ..
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. Lionel Messi is a busy man. While his left foot has been preoccupied securing Inter Miami trophies and preparing to lead Argentina into the upcoming FIFA World Cup, his ..
