Another TV upfront season is winding down, and following the pattern of previous years, NBCUniversal is the first company to close its TV upfront talks. Today, the company told ADWEEK it had the “highest ad sales volume” in its history, with record sales commitments overall and its largest digital upfront. The growth was fueled by sports ..
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Sound the Sirens. It’s awards season yet again, and the Emmys are almost here. Today, What We Do in the Shadows’ Harvey Guillén, Running Point’s Brenda Song, and Television Academy Chair Cris Abrego helped reveal the Television Academy nominations for the 77th Primetime Emmys, and streaming services continued to dominate. Among the top highlights, The ..
Dexter Morgan is resurrected from the dead… literally. Showtime’s sequel series Dexter: Resurrection takes place a few weeks after the events of Dexter: New Blood, which aired from 2021 to 2022. This time, Dexter runs off to New York City after surviving a near-fatal gunshot wound, chasing down his son. The sequel series premieres with ..
The Scripps News Group and the Scripps Howard Fund have raised more than $75,000 to provide relief for those impacted by the devastating floods in Central Texas. But Scripps said with many families in need of support, its looking for additional donations. Every donation to the Scripps disaster relief campaign supports local, trusted nonprofit organizations ..
During this year’s Cannes Lions festival, ADWEEK teamed up with industry strategist and consultant Julie Thompson and members-only community AI Trailblazers to celebrate ADWEEK’s inaugural AI Trailblazers Power 100 List, celebrating industry leadership in AI. The Thursday evening celebration at La Paillote de Gaston Gastounette, a restaurant on the Quai Saint-Pierre in Cannes, brought together ..
Peloton has appointed Megan Imbres as its new chief marketing officer (CMO). It also promoted senior vice president of connected fitness software, Francis Shanahan, to chief technology officer, a newly created role at the fitness company. “Together, the appointments represent a commitment to creative and technical innovation to empower Peloton Members to live fit, strong, ..
Today, AI-driven technology firm Samba TV released its 2025 State of Diversity TV report, which highlights the representation gaps that are still prominent across TV and advertising. The results revealed a 5% year-over-year decline in non-white talent in popular TV programming, which dropped to 42% overall, as well as an underrepresentation of Hispanic talent both ..
Sinclair has launched a national fundraising campaign in partnership with The Salvation Army to support those affected by the devastating flooding across Texas called Sinclair Cares: Texas Tragedy Relief. The station group said 100% of funds raised will provide critical emergency assistance including mobile feeding units, meals, hydration, shelter, clean up kits, hygiene kits and emotional ..
OtterBox’s new campaign, “Made for Yes,” marks a major shift toward lifestyle marketing for the smartphone case brand as it aims to deepen its relevance among Gen Z. Debuted in June, it’s also the brand’s first work from new global creative agency of record, Digitas. The campaign shifts OtterBox’s messaging away from product durability and ..
Martin Riley, Michelle Douglas, and Hugh Connelly didn’t leave Huge to fill a market gap. They left to make great work again with people they trusted and respected. “We liked making great work,” Shophouse CEO Riley told ADWEEK. “We liked working with ambitious clients. We liked working with talented people who we like. And I ..
