Shortly before he died earlier today (July 24) at the age of 71, Hulk Hogan was doing what so many out-to-pasture celebrities from the 1980s and 1990s do: He was a pitchman. In April, Walmart began stocking Real American Beer, a brand Hogan started in 2024. “Americans deserve a real American beer, and now they ..
Tag : General
Performance apparel brand Rhone has named Kepler its first-ever media agency of record, it shared with ADWEEK. The win follows a three-month competitive review involving eight agencies. It marks Rhone’s first dedicated media agency partnership (the brand worked with IMA-Home on the creative side) as it looks to expand its women’s collection, deepen its mental ..
R/GA has made its first acquisition in its nearly 50 year history: AI system design studio Addition. The deal comes less than a year after R/GA was sold by IPG and to a group of its leaders, with majority backing from private equity firm Truelink Capital. Terms were not disclosed. It was funded by R/GA’s ..
Fox has reached the finish line of the 2025-26 upfront cycle. Today, ADWEEK learned that Fox has officially closed its upfront discussions, achieving double-digit volume growth across its portfolio. “The Fox portfolio of industry-leading sports, news, and entertainment content delivered double-digit revenue growth in the upfront for the second year in a row,” Jeff Collins, ..
ADWEEK’s inaugural Disruptor Awards are now open for entry. ADWEEK’s Disruptor Awards will honor marketing and tech executives breaking loose from conventional industry norms and pioneering new ways of working to adapt to a rapidly changing marketplace. From pushing the boundaries on new technologies like AI to developing bold work that changes conventions and moves ..
Move over, Wicked and Hamilton. There’s a new, unexpected, musical in town: “Too Easy,” from Jordan Brand. The Nike brand’s two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in ‘The Classic’ colorway. The ad transforms the basketball court into a musical set, featuring a ..
A late-night TV institution is coming to an end. Today, CBS announced The Late Show with Stephen Colbert will end its run after the 2025-2026 broadcast season. George Cheeks, co-CEO Paramount Global, president and CEO at CBS; Amy Reisenbach, president, CBS Entertainment; and David Stapf, president, CBS Studios, announced the news in a joint statement, ..
The numbers 94 million — Netflix’s previously announced monthly active users for the ad tier. 16% — The streamer’s revenue growth in Q2. $44.8-$45.2 billion — Netflix’s new 2025 revenue forecast, up from $43.5-$44.5 billion. 2X — Netflix expects to double ad revenue in 2025. The watercooler talk In its 2025 second-quarter earnings letter on ..
Art Holliday is leaving St. Louis NBC affiliate KSDK after 46 years. Holliday started there in 1979 and, in that time, has worked as a sportscaster, general assignment reporter, anchor, and news director. He was named named interim news director in 2020 and one year later, became the permanent news director. Before joining the station, Holliday worked ..
Disney’s ad sales president is stepping up her role on the Ad Council. Today, Rita Ferro, president of global advertising, Disney, has been named chair of the Ad Council’s Board of Directors, succeeding Tara Walpert Levy, vp, Americas, YouTube. The Ad Council has been around for more than 80 years with its board members comprising professionals ..
