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The American Advertising Federation (AAF) has announced the 2025 Advertising Hall of Achievement (AHOA) inductees, honoring seven exceptional advertising professionals under the age of 40. The honorees represent an array of disciplines, from creative advertising to commerce and influencer marketing, reflecting the diversity of talent shaping the future of the industry. They include: Orlando Baeza, ..

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The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media.  From strategic uses of agentic AI to next-gen creative tools to cutting-edge measurement solutions, these awards recognize the products redefining how brands connect, engage, ..

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One week into the social-media maelstrom created by Sydney Sweeney slipping into her great jeans—while talking about her great genes—American Eagle broke its deafening silence by issuing a statement on social media late Friday afternoon. “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company said. “Her jeans. Her story.” Spelling ..

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WWE’s merger with UFC under the Endeavor-backed TKO Group has brought together the world’s two wrestling powerhouses as the sport rises as both a cultural spectacle and commercial vehicle. Now, brand partners are looking for ways to ride that momentum—without always going through the ring. According to Market Intelligence, the global professional wrestling market will ..

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The numbers $46.6 billion: Meta’s ad revenue, up 21% YoY. Overall revenue was $47.5 billion. +9%: Increase in average price per ad, thanks to stronger ad performance. 2 million: Number of advertisers that used Meta’s generative AI-powered creative tools. The water cooler talk AI investments paid off for Meta’s ad business this quarter. “On advertising, ..

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Google this week will begin using machine learning to estimate users’ ages in order to tailor ad experiences more appropriately for minors, the company said in a blog post Wednesday.  The technology will use behavior like search queries and the kinds of videos they’ve consumed on YouTube to help determine whether a user is under ..

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Independent agency Rethink has launched a design practice, bringing together its services in brand strategy, visual identity, packaging, and design systems under a formal offering for clients. The practice will operate across its North American offices in New York, Vancouver, Toronto, and Montreal. Larissa Marquez, former executive director of operations at Brooklyn design studio Gretel, ..

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Paramount Global and Skydance Media’s merger is now imminent. Today, multiple outlets reported that the FCC has officially cleared the way for the $8 billion merger between Skydance and Paramount. The news comes shortly after Skydance Media made several concessions to the FCC. Skydance’s chief attorneys reportedly sent a letter on Tuesday to FCC Chair ..

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