As the skill set of advertising creatives broadens, independent agency SuperBloom House is tapping into creative minds from outside the industry. The New York- and Los Angeles-based agency has launched “House Players,” a roster of 35 non-industry creatives who will work on brand and entertainment projects with the agency that involve profit-sharing and early creative ..
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Following news that Disney is fully integrating Hulu into Disney+, the company is now streamlining its streaming marketing. Today, in a memo to staff, Alan Bergman and Dana Walden, Disney Entertainment co-chairmen, announced several executive changes, with both Asad Ayaz, Disney’s chief brand officer, and Shannon Ryan, president of marketing for Disney Entertainment Television, taking ..
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as its first global chief entertainment officer. In the new role, Gaul will continue to run TRAVERSE32 while leading entertainment property development at McCann. The move ..
Cheil North America is bringing five of its agencies—McKinney, Barbarian, Iris, Attention Arc, and CYLNDR Studios—together under a new umbrella called the Cheil Agency Network (CAN). The move, shared exclusively with ADWEEK, more closely aligns the shops, which previously operated separately under Cheil Worldwide, in a bid to offer mid-market brands an alternative to both ..
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served up a textbook example of this paradox—actress Sydney Sweeney’s coquettish series of ads for American Eagle Outfitters, which turned a lot of heads and also ..
So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for the brand, but not much else. Traffic to American Eagle’s U.S. website soared following the campaign’s roll out on July 23, rising more than 60% on July 28 compared to the same day last year, ..
It’s not uncommon for a brand to hang onto the same slogan for years, or even decades. Nike has used “Just Do It” since 1988, for example. McDonald’s has embraced “I’m Lovin’ It” since 2003. And, for its part, Snickers has been telling Americans that they’re just not themselves when they’re hungry for the last ..
Interpublic Group is betting on a one-year-old AI startup to speed up marketing’s slowest step—understanding audience response. The advertising and marketing agency is partnering with Aaru to embed its real-time human behavior simulation tech directly into IPG’s end-to-end marketing platform Interact. Financial details of the partnership were not disclosed. Aaru’s technology can simulate how a brand’s ..
Sally-Ann Dale, a founding leader of Droga5 and one of advertising’s most influential production executives, died unexpectedly on August 3. She was 55 years old. Born in the U.K., Dale began her advertising career at just 15 years old and quickly rose through the ranks at Saatchi & Saatchi London, becoming head of TV at ..
ESPN and the NFL are teaming up, and it’s changing the sports media game. This week, Disney and the NFL announced that ESPN will acquire the NFL Network and other NFL media assets, including the NFL’s linear RedZone channel and NFL Fantasy, in exchange for a 10% equity stake in the network—a stake which could ..
