Retail (or commerce) media has been one of the most promising growth areas in digital advertising over the last few years. But you can’t have gold without a rush—and in this case, its a rush of retailers trying to become ad networks, and a rush of vendors with all the tools to help them power ..
Tag : General
Fanatics is launching a new ad division, and they’re bringing on a notable exec to get them in the game. Today, Fanatics introduced Fanatics Advertising, a new division that looks to capitalize on the sports company’s “entire Fanatics ecosystem,” and former Netflix ads leader Jeremi Gorman is joining as chief revenue officer to lead the ..
ChapStick has appointed two agencies to revamp its iconic brand for a new generation. Croud and Born Social will manage ChapStick’s U.S. social media business after a competitive review, with a remit spanning creative, influencer, and media planning. The pitch began in April and moved quickly, with ChapStick selecting the agencies “within a couple of ..
London-based marketing agency Gravity Global has acquired performance media agency Marketing Doctor, it shared with ADWEEK. Financial terms of the deal were undisclosed. Marketing Doctor’s 35-person team will join Gravity Global, bringing its global headcount to the mid-400s. There will be no redundancies as a result of the acquisition. Janet Casey, founder and CEO of ..
Wurl, the streaming company owned by mobile adtech giant AppLovin, is getting a new leader. CEO Ron Gutman is set to retire Thursday and will be succeeded by Dave Bernath, effective immediately, the company said. Bernath previously served as general manager for the Americas at Wurl, where he has focused on partnerships and revenue growth. ..
“Rage bait,” internet shorthand for content made to provoke and monetize fury, has dominated ad industry headlines recently. Intentionally or not, brands have gotten consumers all riled up over the last few weeks. First, there was American Eagle’s “Sydney Sweeney Has Great Jeans” campaign, which critics charged as “pro-eugenics.” Then came E.l.f Beauty’s partnership with ..
Mastercard has selected WPP Media to lead global media strategy, planning, and buying across more than 70 international markets, ending its 10-year relationship with incumbent Carat after a competitive review. The appointment also expands WPP’s remit with the financial services brand, as Ogilvy takes over global community management duties. McCann remains Mastercard’s creative agency of ..
For years, publishers helped shape affiliate marketing into a durable revenue stream. By pairing product recommendations with SEO expertise, they turned commerce content into conversion engines. That model still drives meaningful revenue, but it is now facing severe structural headwinds, according to interviews with eight affiliate marketing experts. The rise of AI-powered answer engines threatens ..
Kasie Hunt has settled in nicely in the 4 p.m. ET slot on CNN. Since March, her show, The Arena, has covered major stories in real time, leading the broadcast to finish as one of CNN’s most-watched programs. The show’s format has blended well with the network’s late afternoon and evening offerings. This cohesion has ..
West Coast burger chain The Habit Burger Grill has appointed Exverus Media as its U.S. media agency of record following a competitive review, the companies told ADWEEK. The California-born fast casual chain worked with Connect, a Publicis Groupe media agency affiliated with Spark Foundry, for about a year before launching the review. Run in-house, the ..
