The digital media company Business Insider laid off 21% of its staff on Thursday, according to an internal memo from chief executive Barbara Peng obtained by ADWEEK. The cuts will affect every department, although the publisher declined to share how many employees were affected. “Since returning to our roots as Business Insider, we’ve been building ..
Tag : General
BBH USA has appointed Connor Keeshan as managing director—a new role meant to guide the Publicis Groupe agency through its next chapter of growth. Keeshan returns to BBH after a five-year stint earlier in his career as an account director. He will now lead account management, reporting to CEO Steven Panariello. In his career, Keeshan ..
Disney’s new throwback campaign wants to make viewers flip (phone). Starting this month, Disney+ and Hulu are showcasing ’90s and 2000s nostalgia in new ads highlighting some of the streamers‘ best throwback series. According to Disney, the campaign aims to provide themed content drops across the Disney+ social channels, as well as Easter egg pins ..
After years of putting its NBA House in coveted international markets during the playoffs, the league is turning each of those houses into a home. The NBA held its first NBA House sports marketing initiative in London for the 2012 Olympics and has taken the party around the globe in years since. For this year’s ..
Big brands are trying to figure out how to use AI across multiple departments, and tech giants such as Microsoft, Apple, OpenAI, and Google are all racing to position their solutions within corporate America. But beneath this fanfare, Google has a little-known tech incubator called Jigsaw that’s trying to develop AI for more civic-minded purposes. ..
Fox Television Stations will premiere a one-hour special called After George Floyd. The show is produced by Fox 9 Minneapolis and will look into what has or hasn’t changed since George Floyd’s murder in Minneapolis sparked protests, civil unrest, and nationwide calls for police reform. Hosted by Fox 9’s Symone Woolridge, the show shares the ..
IPG Mediabrands, the media arm of Interpublic Group (IPG), has laid off between 35 and 40 employees across its analytics division this week, according to sources with direct knowledge of the matter. The cuts—delivered without written communication—targeted analysts as the media network moves analytics roles offshore to its Global Capability Center in India. In a ..
Ahead of marquee soccer coverage, TelevisaUnivision and Disney are scoring distribution goals. This week, TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership. With the deal, TelevisaUnivision’s U.S. networks—including Univision, UniMás, TUDN, and Galavisión—will launch on the Hulu + Live TV line-up on June 3, coming in ahead of the FIFA Club World Cup ..
The media measurement vendor Adelaide, which created the proprietary attention metric AU (attention unit), launched its most ambitious venture yet on Thursday, a marketplace called the AU Ecosystem. The offering combines a suite of largely preexisting tools and services into a single, standardized marketplace through which media buyers and sellers can transact based on media ..
Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused ad exchange called Toppie, a suite of measurement tools called Top Optimizer, and a tool for digitizing in-store consumer data called In-Store Journey. The tools build on Topsort’s retail media ..
