Google is expanding access to its AI Mode feature on Search, and introducing more sophisticated AI capabilities into the platform. Google says that the changes are designed to improve the accuracy and effectiveness of AI-generated search results and improve the user experience. The updates to AI Mode—the experimental AI-backed Google Search feature designed for nuanced ..
Tag : General
The Los Angeles Times has hit a rough patch. Last year, the publisher fired its editor in chief, saw tens of thousands of subscribers cancel their subscriptions, and lost around $50 million, according to exclusive reporting from ADWEEK. And this year, it has already undergone two rounds of layoffs and a sweep of buyouts, lost ..
When Emily Cooper is the one pitching advertisers, things are clearly going trés magnifique. Netflix’s third upfront week event, held last week at the Perelman Performing Arts Center in New York, included announcements that its ad tier had grown to 94 million monthly active users globally, the introduction of new AI-powered formats the put brands ..
Independent social media agencies Movement Strategy and Newfangled Studios are joining forces after more than a decade as competitors, ADWEEK has learned. Movement Strategy has acquired Newfangled Studios in an all-cash deal. The transaction includes an upfront payment worth roughly half the deal’s value, with a two-year earn-out tied to growth targets. The companies declined ..
They mostly come out at 4 p.m. … mostly. The Javits Center briefly resembled the exomoon LV-426 on Tuesday afternoon when Disney’s upfront presentation was hijacked by a marauding Xenomorph. The scream-inducing moment was all in service of FX on Hulu’s upcoming Alien: Earth—the first scripted series based on the beloved sci-fi film franchise—and also ..
As the big upfront week presentations finally give way to behind-the-scenes bargaining, ADWEEK holds its postmortem conversations with those leading the industry’s ad sales. First up was NBCUniversal. Now, it’s Fox’s turn, as—coming off a year that included the most-watched Super Bowl ever and Fox News soaring in ratings—ads chief Jeff Collins steered his company’s ..
Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its March 28 report about fraudulent traffic in digital advertising. In a lawsuit filed in a Maryland district court Monday, DoubleVerify said it wants to “hold Adalytics accountable for its malicious publication and commercial exploitation of ..
Once upon at time there were no Stranger Things than watching ads on Netflix. Those times are long gone. At its third annual upfront event on Wednesday, held at the Perelman Performing Arts Center in New York, the streaming giant announced several adtech advancements, more robust branded partnerships, and an ad tier that now boasts ..
When it comes to Jimmy Kimmel’s closing monologue at Disney’s upfront event, no one’s safe. And, yes, that means you, too, babies. On Tuesday, the Jimmy Kimmel Live host once again closed out Disney’s annual upfront event, initially joining the event virtually from Cedars-Sinai Medical Center in Los Angeles, where he was awaiting the birth ..
Despite Derek Jeter using his Bob Sheppard Yankee Stadium batting intro, the company touting its broadcast rights to the 2026 World Cup, and Tom Brady hitting a random audience member with an errant throw from stage, sports were a surprisingly modest portion of the 2025 Fox upfront. The company spent this year’s presentation in New ..
