It’s been a busy few days in U.S. politics, from Donald Trump’s tech-CEO-studded presidential inauguration, the declaration of a “border emergency,” and the revoking of federal DEI guidelines. Amidst all this, America’s 47th POTUS found time to sign an executive order instructing the attorney general’s office to delay by 75 days enforcing a Supreme Court ruling ..
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Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news—a ..
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok’s silence on how to prepare for a ban has left them feeling uninformed. Robinson said ..
Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass. Longtime GroupM executive Matt Sweeney has stepped down from his role, ADWEEK has learned. Sweeney has been with GroupM since 2014, when he joined the company as senior ..
The stage is set! Advertisers, don’t miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP. The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform’s audience and content, as well as ..
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company’s campaign comes as rival TikTok faces a potential ban in the U.S. this week. The Supreme Court is set to rule on a looming ban that would wipe the app from the U.S. ..
Los Angeles’ local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC (Channel 7) averaged 318,166 ..
The stage is set! Advertisers, don’t miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP. Jessica Jensen, who served as Indeed’s CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand ..
The stage is set! Advertisers, don’t miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP. Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company’s president of global advertising, ..
The stage is set! Advertisers, don’t miss this cultural moment. ADWEEK House The Big Game is headed to New Orleans on February 7. RSVP. The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle ..
