Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. The world has changed a lot since the early aughts, but Ogilvy and Mather’s “Wanta Fanta” earworm ..
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Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news ..
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends! AI continues to drive Meta’s year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) ..
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached—as a mere transaction after all the creative ..
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends! Perplexity, a generative AI startup developing a search engine to rival Google, has secured ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand ..
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix’s leaders explained exactly what to expect. Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley ..
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee’s. Today, the ..
