Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity ..
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Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz—founder and CEO of production company/record label/management agency The Firm—the lucrative offer to join the Big3 next season isn’t a marketing move. Much ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series ..
The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it’s doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin Clark and the Indiana Fever and an ION rebrand, Brian Norris, the company’s chief revenue officer, told ADWEEK that he wants marketers ..
#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now. While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign ..
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making “big data” announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what’s going on in measurement, ADWEEK went to great measures of our own, breaking down what the latest measurement updates mean as the NewFronts ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George ..
It’s no secret that sports marketing is one of the hottest topics on marketers’ minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9. U.S. advertising spending is growing faster than analysts thought it would ..
