Join iconic brands and world-class marketing leaders at Brandweek to unlock powerful insights and impact-driven strategies. Attend in Miami or virtually, Sept. 11–14. Save 50% with early-bird passes. The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the ..
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Join iconic brands and world-class marketing leaders at Brandweek to unlock powerful insights and impact-driven strategies. Attend in Miami or virtually, Sept. 11–14. Save 50% with early-bird passes. SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself. The review was an “expeditious process,” said Michael Law, ..
Social Media Week returns May 16–18. Join as leading brands and agencies share strategies for marketing within the creator economy. Register now to get an early bird discount. Stars of the original “Get Crackin’” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, ..
Social Media Week returns May 16–18. Join as leading brands and agencies share strategies for marketing within the creator economy. Register now to get an early bird discount. LeBron James fans will know that, off the court, the basketball icon is an avid gamer. King James regularly interacts with his 52.8 million Twitter followers about ..
Fledge, part of Google’s Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. But encouraging all members of the media supply chain to test, especially in tough economic conditions, is limiting its adoption. Fledge, or first ..
The use of food delivery services has skyrocketed—and restaurants should take advantage. Join this Adweek webinar to learn how to create a seamless customer experience and deliver ROI.Register MikMak is going global. The U.S.-based ecommerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online ..
Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass. The adoption around the use of the description “rock star” in the business world has gone too far, ..
Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6. Sports fans’ favorite campaign is back with a new ad—this time starring Olympic gold medalist Sydney McLaughlin and SportsCenter anchor Hannah Storm. The latest spot in ESPN’s iconic “This Is SportsCenter” campaign, ..
Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass. Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover ..
Submissions open today for the 2023 Cannes Lions, which will be awarded at The Cannes Lions International Festival of Creativity, held June 19-23 in southern France. For the first time this year, the organizers are requesting information on the carbon footprint and sustainability impact of each creative submission. A new set of questions on the ..
