A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. Recommended articles https://www.adweek.com/convergent-tv/grammys-audience-2022-grows-last-year-his..
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Matt Repicky loves fashion, design, and creativity, so it should come as no surprise to anyone when he was tapped recently to lead brand and creative strategy for Tailored Brands—parent company to reputable menswear retailers Men’s Wearhouse, Jos. A. Bank and more. Following Matt’s social media presence, his sense of style and passion for fashion ..
With the imminent release of the sequel to surprise hit movie Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga. Recommended articles https://www.adweek.com/brand-marketing/sonic-the-hedgehog-teams-with-candy-crush-to-promo..
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing. Recommended articles https://www.adweek.com/brand-marketing/mcdonalds-embraces-gen-z-aesthetic-to-push-i..
Ah the ’80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros. Recommended articles https://www.adweek.com/creativity/still-think-the-80s-were-cool-a-german-bank-offers-a-real..
What it takes to unleash great marketing today–marketing that truly moves people–requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers. Recommended articles https://www.adweek.com/inside-the-brand/want-to-get-ahead-in-marketing-top-innovators-share-3-skills-t..
Farewell, ViacomCBS. Hello, Paramount. Recommended articles https://www.adweek.com/convergent-tv/viacomcbs-changes-name-to-..
In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK’s Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they’re achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own ..
After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations. Recommended articles https://www.adweek.com/inside-the-brand/imaxs-denny-tu-on-embracing-what-makes-you-different-over-ach..
For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. Recommended articles https://www.adweek.com/brand-marketing/coca-cola-no-super-bowl..
