Suntory Beverage and Food Europe (SBFE) CMO François Bazini is leaving the company after more than 11 years, during which he held multiple roles across seven countries. The marketing veteran originally joined sister business Beam Suntory in 2014, fresh from 10 years at Pepsi. He started as vp of marketing for the company’s global spirits ..
Tag : Leadership & Talent
Susan Credle, the ad industry luminary who added a literary twist to McDonald’s Happy Meals and led the highly visible makeover of the M&M’s mascots, will receive Cannes Lions’ prestigious Lion of St. Mark award. The honor recognizes a lifetime of creative achievement—a suitable match for Credle, whose career is now in its fourth decade. ..
This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar, on the sidelines of Brandweek, about why brand tension fuels growth. From meaningfulness versus differentiation to short-term performance versus long-term investment, Jeff shares Kantar’s framework for predicting brand success. Through examples like Nespresso and Barbie, ..
Personal finance is just that—personal, often emotional, and can be overwhelming. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, head of marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized ..
British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader of the division helmed by WPP Media global CEO Brian Lesser. Hall is stepping into the role after a nine-month stint as the company’s chief client officer. Prior to that, she was North America CEO ..
Chicago’s Manifest has tapped a longtime BarkleyOKRP executive and Chicago agency veteran to unify its client leadership following last year’s merger with Aisle Rocket. Betsy Ross joins the midsize independent as chief client officer, the first major leadership hire since the two agencies formally integrated under a single brand. The move signals the agency’s next ..
Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK. Sankar-King joins from marketing services firm Harte Hanks, where she served as chief customer and data officer, and will report directly to North America CEO Greg James. The hire gives Sankar-King oversight of Converged.AI, the agency’s ..
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Brian Gelb, senior vice president of wine and concierge at Total Wine & More, to unpack how a retailer is gaining share while the broader alcohol market faces headwinds. Brian shares how his military background shaped an “intent-based leadership” approach that ..
The freelance market for creatives hit an inflection point in February. Contractors make up between 30% and 70% of marketing teams, according to workforce platform Assemble. Today, companies including Delta, MassMutual, ServiceNow, and Colgate use external specialists for longer stints, sometimes across multiple quarters. That’s a big change from before 2022, when that number hovered ..
It started so well. Last month, McDonald’s CEO Chris Kempczinski posted a video of his first chance to try the company’s new flagship burger, the Big Arch, which debuts across the U.S. on March 3. It lined up as the perfect marketing moment. The boss, front and center, celebrating his new creation. And he was ..