Over the last few week, X eliminated over 20 nontechnical roles, and has laid off Angela Zepeda, the ad industry veteran who joined the social platform in 2024 as its head of global marketing, the Wall Street Journal reported Thursday. Zepeda’s LinkedIn profile indicates she lost her job last month. The company is trimming talent ..
Tag : Leadership & Talent
As AI puts pressure on the business model, agencies are scrambling to find new, sustainable ways to charge for their services. Horizon Media is attempting to move away from billable hours entirely in favor of performance-based contracts—a shift that is still in its early stages. To make it happen, the independent media agency has brought ..
The professional world is rapidly changing, and marketers must adapt to stay relevant. But according to a new survey from global market research firm Ipsos, work experience on its own isn’t enough to keep pace. The real competitive advantage comes from formal training, defined by the study as a marketing degree, professional certification, or structured ..
AI is everywhere, that’s no longer a secret. But few legacy financial institutions are putting it to work at scale. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, chief marketing officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing ..
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter speak with Zena Arnold, chief marketing officer at Sephora U.S., about how one of the world’s most influential beauty retailers stays at the center of culture in an industry that moves at lightning speed. Zena shares how Sephora discerns which trends represent fleeting ..
Production has long been part of Rethink’s business. Now the independent creative agency is making it a priority. The agency has appointed Jon Legere to the new role of chief production officer. Legere spent 14 years at Anomaly, where he built and ran Unreasonable Studios, the agency’s in-house production arm. At Rethink, he will scale ..
OMD USA has named Bradley Rogers its new CEO, with outgoing chief Chrissie Hanson heading straight to a competitor in turnaround mode. Hanson, who led OMD USA for four years, is joining Dentsu as North America media CEO and global brand president of Carat. She arrives as the Japanese holding company tries to claw back ..
As CMO of Suntory Beverage & Food Europe (SBFE), François Bazini shaped some of the region’s biggest beverage brands, from Schweppes to Ribena. Now, after 11 years working in various roles across seven countries for the business, he’s leaving to write, teach, and support startups. Bazini joined sister business Beam Suntory in 2014 as vp ..
Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out of a headcount of over 2,000 globally as part of a broader restructuring. In a company-wide email sent Monday evening, obtained by ADWEEK, CEO Bill Koenigsberg said that the layoffs were “part of a skills ..
Suntory Beverage and Food Europe (SBFE) CMO François Bazini is leaving the company after more than 11 years, during which he held multiple roles across seven countries. The marketing veteran originally joined sister business Beam Suntory in 2014, fresh from 10 years at Pepsi. He started as vp of marketing for the company’s global spirits ..